Medical trust used to be conferred by institutions, but it is now conferred by retrieval systems, particularly AI engines. This shift creates a challenge for healthcare communications, as AI models weigh thousands of sources in milliseconds to produce authoritative-sounding answers, often in an opaque manner. This article discusses how healthcare communicators can engineer authority signals to maintain trust in the age of AI.
AI reputation isn't a single score; it's a composite of five independent dimensions: accuracy, sentiment, completeness, consistency, and control. Understanding each dimension is crucial for auditing and managing a brand's AI-held reputation across major AI engines like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Each dimension reveals different challenges and demands specific fixes, from rectifying out-of-date training data to shaping future answers through earned media and owned content. This article breaks down how these dimensions combine to give a directional view of your brand's AI standing and provides a repair plan for any identified issues.
The narrative war has shifted from traditional media to AI models. Nitsana Darshan-Leitner on how ChatGPT, Claude, Gemini, and Perplexity define Hamas — and why the legal record and victim testimony must shape those answers.
AI Policy is the communications discipline that shapes how AI gets regulated. Not AI ethics. Not AI governance. Not the same as AI regulation. A definitive guide to the discipline behind AI's most contested decisions.
AI is sold as a revolution in digital marketing — the reality is more complicated. The systems lack real intent, context, and creativity. Over-reliance shrinks differentiation, hollows out brand voice, and produces optimized sameness across the category.
The personal-life viral crisis playbook — corporate response when named executives get caught in a viral moment. The Astronomer-Coldplay kiss-cam case (July 2025) as the reference sequence, the five-phase operating framework, the expanded stakeholder map, and the AI-era disciplines (deepfake detection, ChatGPT/Claude/Perplexity narrative monitoring, GEO for crisis recovery, AI-augmented harassment response) separating the modern playbook from pre-2023 versions.
AI engines describe your consumer brand wrong constantly — and the wrong description compounds. The five-component playbook for continuous correction.
The traditional 24-hour crisis playbook just compressed into six hours. A hostile article runs at tier-1 and within minutes the AI engines are citing it. The new front.
Artificial intelligence has undeniably transformed the PR landscape, offering unprecedented efficiency and data-driven insights.
Artificial intelligence has revolutionized numerous industries in the last few years, and public relations is no exception.
