
Insights & Strategy
AI, Privacy, and the Personal Touch in PR
Artificial intelligence has revolutionized numerous industries in the last few years, and public relations is no exception.

Artificial intelligence has revolutionized numerous industries in the last few years, and public relations is no exception.

Most discussion of AI ethics in marketing and PR remains too abstract to be useful. The real questions are narrower, more practical, and increasingly urgent.

AI is playing a growing role in PR and marketing, with AI-generated images being one such area.

Every business has ethical issues to manage — discrimination, workplace safety, accounting integrity, governance, customer privacy, supply-chain conduct. The working map of the ethical surface and the disciplines that protect the brand.