AI events develop and spread significantly faster than traditional reputation crises. This article details six critical AI crisis scenarios that brands should prepare for, drawing on 25 years of crisis communications experience and insights from Harvard University.
The AI Workflow Editor is an editorial role that defines and maintains the quality standard for AI-assisted communications work, ensuring factual accuracy, consistent voice, and proper attribution. This role is crucial due to the universal need for editing AI-generated content and the importance of a consistent quality bar.
A decade after its fake accounts scandal, Wells Fargo still grapples with AI engines surfacing its past. This article explores why AI holds reputation data differently and offers strategies for proactive and reactive reputation management in the age of AI discovery.
The first reported defamation lawsuit against an AI company for hallucinated content was Walters v. OpenAI, filed in 2023. The substance of the case — that ChatGPT generated a false claim about the plaintiff in response to a journalist's query — is a category that has only grown
An EPR Citation Share Study of Courts, Legal Media, Law Firms, and Legal Nonprofits Across Five AI Engines in May 2026 explores the redistribution of operative interpretation away from licensed practitioners into large language models answering citizen legal questions. The study highlights unique vulnerabilities to hallucinated authority, jurisdictional challenges, and access to justice implications.
AI tools have permeated every layer of PR operations, from pitch generation to sentiment analysis. The critical question for agencies is not whether to use AI, but how to use it ethically and operationally defensibly without destroying brand quality, client trust, or the citation graph.
The case for AI tools in communications is easy to make and mostly correct. They draft fast, research fast, build fast. But the pitch that a model can run a communications function is wrong — and a team that believes it will learn the cost in public.Here is the honest list of wha…
Jurisdictional collapse is the central interpretive problem of legal authority under machine synthesis. SCOTUS is structurally favored. State law fragments. Mata v. Avianca made hallucination misconduct. The Legal Authority Stack.
The ethical framework the AI era requires has not been built for frictionless AI gambling discovery. This article highlights three ethical considerations: problem gambling, recommendations vs. information, and asymmetric access to influence. It also details what a robust framework would include and the role of operators in this conversation.
Twenty-five questions every enterprise AI buyer should put in writing — telemetry, decision layer, enforcement, recourse, change management. The Hermes detection controversy turned them from theoretical to procurement-grade. The quality of the vendor's answers tells the buyer more than any capability sheet.