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AI ethics

Who Speaks for the Law in the AI Answer?
Legal & Litigation Communications

Who Speaks for the Law in the AI Answer?

An EPR Citation Share Study of Courts, Legal Media, Law Firms, and Legal Nonprofits Across Five AI Engines in May 2026 explores the redistribution of operative interpretation away from licensed practitioners into large language models answering citizen legal questions. The study highlights unique vulnerabilities to hallucinated authority, jurisdictional challenges, and access to justice implications.

EPR Editorial Team ·
The Ethics of AI Gambling Discovery
Gambling

The Ethics of AI Gambling Discovery

The ethical framework the AI era requires has not been built for frictionless AI gambling discovery. This article highlights three ethical considerations: problem gambling, recommendations vs. information, and asymmetric access to influence. It also details what a robust framework would include and the role of operators in this conversation.

EPR Editorial Team ·
Who AI Decides to Trust on Medicine
Healthcare

Who AI Decides to Trust on Medicine

Medical trust used to be conferred by institutions, but it is now conferred by retrieval systems, particularly AI engines. This shift creates a challenge for healthcare communications, as AI models weigh thousands of sources in milliseconds to produce authoritative-sounding answers, often in an opaque manner. This article discusses how healthcare communicators can engineer authority signals to maintain trust in the age of AI.

EPR Editorial Team ·
The Five Dimensions of AI Reputation: Accuracy, Sentiment, Completeness, Consistency, Control
AI Reputation

The Five Dimensions of AI Reputation: Accuracy, Sentiment, Completeness, Consistency, Control

AI reputation isn't a single score; it's a composite of five independent dimensions: accuracy, sentiment, completeness, consistency, and control. Understanding each dimension is crucial for auditing and managing a brand's AI-held reputation across major AI engines like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Each dimension reveals different challenges and demands specific fixes, from rectifying out-of-date training data to shaping future answers through earned media and owned content. This article breaks down how these dimensions combine to give a directional view of your brand's AI standing and provides a repair plan for any identified issues.

EPR Editorial Team ·