The 2026 marketing budget presents structural changes from 2024, driven by shifts in the discovery layer, cookie deprecation, and influencer marketing. This article examines the new budget composition and offers actionable steps for CMOs to navigate these changes.
AI in PR has quickly become one of the most overused and misunderstood concepts in modern communications. Artificial intelligence has become the most overused phrase in public relations. Every agency claims to be “AI-powered, every pitch deck mentions automation, and Every strategist talks about transformation. But behind the buzzwords, a more uncomfortable reality is emerging: […]
Cannabis Marketing Playbooks are undergoing a fundamental shift following the latest federal rescheduling decision, forcing brands to rethink strategy, spend, and execution in 2026. Cannabis Just Got Schedule III. Most Marketing Playbooks Just Got Obsolete. On April 23, 2026, the Department of Justice and DEA moved FDA-approved cannabis products and state-licensed medical cannabis from Schedule […]
Real estate PR done well creates credible, verifiable narratives in property markets. This article explores how to build buzz, trust, and value in the AI era through multi-year narratives, placemaking, verified sustainability, and proactive crisis communication. Case studies include Hudson Yards, The High Line, and Blue Hill at Stone Barns.
Expedia built one of travel's strongest data-driven marketing engines on behavioral analytics, AI-personalized recommendations, and targeted advertising at scale. The operating model.