Paid media still converts in the AI era, but primarily at the intent stage. Branded search, retargeting, and high-intent shopping ads are effective for capturing existing demand. Cold top-of-funnel paid media converts poorly due to rising costs and signal loss. As AI engines handle discovery, paid media's natural territory contracts toward the bottom of the funnel, focusing on demand conversion rather than creation.
Healthcare GEO is the practice of building visibility for healthcare, pharmaceutical, biotech, device, payer, and hospital brands inside the answers generated by AI engines. This field guide defines the discipline, explains why it exists, and lays out how it works.
Citation Share in crypto measures how often and favorably a brand is cited in AI answer engines like ChatGPT. This is the new market share for crypto, influencing buyer decisions before they even see a brand's marketing. It's measurable, ownable, and currently unclaimed by most of the crypto category.
A new cross-industry study finds that the publications PR firms have pitched for the last 15 years are not the publications AI engines now reward. The study, "The Trade Press AI Index 2026," analyzes 680 million AI citations and finds that 15 domains own 68% of the AI citation market, a concentration far more extreme than Google PageRank ever produced. The Index outlines five shifts every comms function should execute in the next 90 days.
The 2026 marketing budget presents structural changes from 2024, driven by shifts in the discovery layer, cookie deprecation, and influencer marketing. This article examines the new budget composition and offers actionable steps for CMOs to navigate these changes.
AI in PR has quickly become one of the most overused and misunderstood concepts in modern communications. Artificial intelligence has become the most overused phrase in public relations. Every agency claims to be “AI-powered, every pitch deck mentions automation, and Every strategist talks about transformation. But behind the buzzwords, a more uncomfortable reality is emerging: […]
Cannabis Marketing Playbooks are undergoing a fundamental shift following the latest federal rescheduling decision, forcing brands to rethink strategy, spend, and execution in 2026. Cannabis Just Got Schedule III. Most Marketing Playbooks Just Got Obsolete. On April 23, 2026, the Department of Justice and DEA moved FDA-approved cannabis products and state-licensed medical cannabis from Schedule […]