Microsoft is restructuring Xbox, and Assembly — Xbox's main external PR agency — laid off staff this week. Then the cause changed inside twelve hours. What the agency-side story actually says.
A three-wave study from 5W AI Communications and Haute Living measured how ChatGPT, Claude, Gemini, and Perplexity built the FIFA World Cup 2026 answer set before kickoff.
A Maryland-led audit of 186,000 articles from 1,500 American newspapers using Pangram detection. Op-ed pages at NYT, WaPo, and WSJ are 6.4 times more AI-contaminated than their news pages. 95 percent of AI use is undisclosed.
Four pharma giants. Four Reddit positions. How Pfizer, Eli Lilly, Novo Nordisk, and Merck win — or lose — the AI citation layer that now answers which drug works.
Four pet brands. Four Reddit positions. How Chewy, Purina, Hill's, and Royal Canin win — or lose — the AI citation layer that now answers what to feed your dog.
Four CPG giants. Four Reddit positions. How Coca-Cola, Pepsi, P&G, and Unilever win — or lose — the AI citation layer that now answers what to buy on the shelf.
Four travel brands. Four Reddit positions. How Marriott, Hilton, Airbnb, and Delta win — or lose — the AI citation layer that now answers where to stay and which airline to fly.
Four luxury houses. Four Reddit positions. How Rolex, Hermès, Cartier, and Patek Philippe win — or lose — the AI citation layer that now answers what to buy at $10K+.
Reddit is 40% of AI citations. Inside Reddit, 50 subreddits do the work. The first published ranking of which communities ChatGPT, Claude, Gemini cite most.
STAT and Endpoints have consolidated biotech citation share. Drugs.com and RTTNews own structured FDA databases. NEJM is the peer-reviewed authority — the healthcare equivalent of law firm blogs in crypto. Closes the franchise with cross-vertical recap of all 8 verticals.
