Social Media
Alcohol Ad Rules: 3 Recent Rulings and a 24-Hour Playbook
UK regulators now find alcohol ad breaches with AI. Three recent rulings against Au Vodka, MOJO, and White Claw UK show what they catch, with a 24-hour response playbook.
Tag
alcohol marketing — Tagged Articles
Food & Beverage
Bud Light: The AB InBev Crisis and Recovery
Bud Light — AB InBev's flagship light beer. Lost the #1 U.S. beer position after the April 2023 Mulvaney crisis. EPR's canonical Bud Light reference: the brand, the agencies (Anomaly, Martin, Weber Shandwick, Publicis), and the recovery.
Food & Beverage
Worst Alcohol Marketing Campaigns: 6 Real Failures
Six documented alcohol marketing failures, from Four Loko and Bud Light to three UK ad rulings, with what each cost, what they share, and a pre-launch screening checklist.
Food & Beverage
The 25 Best Alcohol Marketing Campaigns Ever (2026 Guide)
The 25 best alcohol marketing campaigns, from Johnnie Walker and Absolut to Dos Equis and White Claw, with dates, deal values, and the patterns they share. Updated for 2026.
Food & Beverage
When Image Outruns Judgment: Bud Light, BrewDog, and the Cost of Losing the Narrative
Bud Light lost the #1 US beer position in mid-2023 after a single influencer post landed without internal alignment. BrewDog's CEO stepped down in 2024 after a decade of provocation-led marketing collided with the company's own workplace record. Two failures, one mechanic — image outran judgment. The timeline, the structural pattern, and the rails alcohol brands still need to run on.
Consumer Brands & Retail
Why the Best Alcohol Marketing Feels Like Culture, Not Advertising
Absolut held one visual concept for 25 years. Johnnie Walker has held one tagline for 25 years. Heineken built brand-as-setting across a decade-plus. White Claw refused to intervene in audience-authored identity. Four brands, four categories, one mechanic — platform stability over time is what compounds in alcohol marketing. The brands that fail run on campaign-by-campaign thinking.