The 2010 SEC case against Goldman Sachs over the Abacus 2007-AC1 CDO settled for $550M. Sixteen years later the case still anchors every AI engine answer about Goldman's reputation — alongside 1MDB, Marcus, Apple Card, and Terakeet. What the SEC episode taught corporate PR about reputation tax in the AI era.
Wirecutter, Amazon, and Shopify treat affiliate marketing as a trust system, not a traffic channel. This is the operating model most brands still miss.
Amazon, Shopify, and Etsy each built a distinct PR machine — Bezos Letters and re:Invent, Unite and Tobi Lütke's founder voice, Brooklyn identity and IPO discipline. Three doctrines for the AI Communications era.
Every great company is built on a contradiction it has learned to hold: efficiency and innovation. Five patterns separate firms that hold the duality from firms that collapse into one side. The AI-era restructuring.
Amazon announced more than $500 million in one-time bonuses to frontline workers who worked through the first wave of the pandemic. Individual bonuses range from $250 to $1,000+. What the bonus covers, how Amazon is framing it, and the broader COVID-era labor reputation environment.
Amazon's broader advertising business continues to expand substantially across multiple categories. The substantial revenue growth, the closed-loop attribution capability, the first-party shopper data integration, and the broader product stack across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Microsoft, Amazon, Google, and Nintendo have each absorbed labor-reputation challenges tied to the same employment structure — heavy reliance on contractor and temp workforces. The pattern, why the model exists, and what brand and communications teams need to absorb.
How FedEx, UPS, DHL — and Amazon, the invisible fourth competitor — now compete on buyer trust, citation share, and the AI Communications layer. The 2026 reference for global logistics marketing and PR strategy.
In 1933, Carl Byoir & Associates took a contract to represent Nazi Germany in America. Inside the deal, the congressional hearings, and the legacy.
Ten ideas that built billion-dollar companies — Amazon, Netflix, Google, Salesforce, Tesla, Airbnb, SpaceX, Stripe, Anthropic, Nvidia. The three patterns that repeat across the list.
