AdTech buyers research vendors inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Why adtech is especially exposed to AI intermediation, what's actually changing in adtech PR, and the new playbook.
B2B PR in 2026 is the discipline of owning the answer when an enterprise buyer asks an AI engine about your category. The five disciplines and three metrics that replace impressions and share of voice for the AI-engine layer specifically.
Rainier Communications is an independent B2B tech PR agency founded in 1993 in Westborough, Massachusetts, serving deep-tech clients across the US, Europe, and the Middle East.
PR ROI has a formula. Most teams never run it. The calculation, two worked examples at $180,000, the five metrics that replaced AVE and impression counts, digital PR ROI, what to hold a PR agency retainer to, and why ISG, Forrester, and Gartner now anchor the B2B scorecard.
