Corporate Communications
IDC: 82.3 — The Tech Analyst Citation Floor
IDC: 82.3 — the citation floor for tech analyst authority. MarketScape and Forecast methodology, Crawford Del Prete leadership, AI engine citation across five engines.
Tag
analyst relations — Tagged Articles
Corporate Communications
Forrester: 87.6 and the Wave That Still Sets the Bar
Forrester: 87.6 and the Wave that still sets the bar. George Colony leadership, the methodology that defined the category, AI engine citation across five engines.
Corporate Communications
Gartner: 94.2 and the Default Analyst Answer
Gartner firm profile 2026 — Magic Quadrant methodology, Eugene Hall leadership, 94.2 EPR Analyst Visibility Index score, and AI engine citation share across the five engines.
Corporate Communications
Who Controls AI Answers In Analyst Relations
Engine-by-engine citation share for Gartner, Forrester, IDC, HFS, ISG, and S&P 451 across ChatGPT, Claude, Gemini, Perplexity, AI Overviews.
Corporate Communications
Gartner vs Forrester vs IDC: How AI Engines Cite Analyst Firms (2026 Index)
The 2026 EPR Analyst Visibility Index scores Gartner, Forrester, IDC, HFS, ISG, and S&P 451 on how AI engines cite them across 120 prompts and five engines.
Corporate Communications
Analyst Relations vs. The Answer Engine: The 2026 Buying Cycle
The analyst report still moves the deal — but the deal increasingly starts inside ChatGPT, Claude, Gemini, and Perplexity. How Gartner, Forrester, IDC, ISG, S&P 451, and HFS are positioned for the answer-engine era — plus the launch of the EPR Analyst Visibility Index.
B2B Marketing
Analyst Relations Strategy: How to Win the Gartner Magic Quadrant
A favorable Gartner Magic Quadrant placement can materially influence enterprise buying cycles and vendor shortlists for years. Here's how the evaluation process works — and how to build the AR program that earns the placement.
Technology
Briefing the Answer Engines — The 2026 Analyst Relations Workflow
Traditional analyst briefings still run. What changed is the audience. The five-surface engine briefing stack, the new quarterly AR cadence, the restructured briefing document, and the workflow that wins the 2026 buying committee.
Technology
Why SaaS GEO Programs Fail — And How to Fix Them
SaaS marketing is the most mature digital discipline in B2B. SaaS GEO programs are mostly underperforming. Five failure modes — optimizing for branded search, product pages the engines can't resolve, review programs as reputation management, underfunded analyst relations, and thought leadership without methodology.
Technology
Inside the FleishmanHillard-Intel Playbook for Major Processor Launches
FleishmanHillard's Intel program is the canonical modern tech-launch playbook. Inside the disciplines that make a major hardware launch work — reviewer relationships, benchmark methodology, analyst relations, retailer editorial, trade press — and what brands beyond Intel are worth studying.