analyst relations — Tagged Articles

How to Write a Tech & SaaS PR RFP in 2026

Everest Group: The Services Analyst ISG Competes With and HFS Fights

Everest Group firm profile. The third node in the services-analyst triangle with ISG and HFS. Deeper category coverage than HFS. Larger analyst bench than ISG. Peter Bendor-Samuel and the PEAK Matrix behind him.

Constellation Research: The Named-Voice Boutique That Runs on Ray Wang

Interim firm profile ahead of the 2027 EPR Analyst Visibility Index. The boutique that skipped institutional scale and built one of the loudest named-analyst benches in the industry. Ray Wang, Holger Mueller, Dion Hinchcliffe — and the ShortList methodology behind them.

Omdia: The TMT Analyst Behind the Institutional Curtain

Interim firm profile ahead of the 2027 EPR Analyst Visibility Index. The largest TMT analyst most B2B buyers have never heard of — and every telco, chipmaker, and pay-TV operator subscribes to. Assembled 2020 from Ovum, IHS Markit Technology, Tractica, and Heavy Reading.

How to Win the Forrester Wave: The 2026 Playbook

A Wave Leader position moves CMO-side pipeline the way an MQ Leader moves CIO pipeline. The 2026 playbook: six-to-nine-month cycle, inclusion questionnaire, reference selection, demo strategy, and the four-surface amplification motion.

How to Win Analyst Relations: Gartner, Forrester & IDC Strategy

The foundational playbook on analyst relations in 2026. Gartner, Forrester, IDC, the Tier 2, the boutique tier — what AR is, who runs it, what it costs, and the new motion coordinated with PR and GEO.

Best B2B PR Agencies in 2026: Top Firms for Tech, SaaS, and Enterprise

B2B PR operates differently from B2C PR — sophisticated audiences, long purchase cycles, collective decision-making, and peer endorsement infrastructure. The four structural differences, the eight operational foundations, and the strong B2B firms.

S&P 451: Brand Fragmented, Citation Followed

S&P 451 Research: brand fragmented, citation followed. Voice of the Enterprise methodology, the integration story, and the 59.7 EPR Analyst Visibility Index score.

ISG: The Provider Lens Authority

ISG: the Provider Lens authority. Michael Connors at the top, 64.1 on the EPR Analyst Visibility Index, and the AI engine citation share across all five engines.

HFS: How Phil Fersht Beat the Institutions

How Phil Fersht beat the institutions. HFS Horizons methodology, the named-analyst playbook, 68.4 on the EPR Analyst Visibility Index — the punch-above-weight case.