
Magic Quadrant vs Wave vs MarketScape: What Differs
Gartner's Magic Quadrant, Forrester's Wave and IDC's MarketScape use different axes, tiers and rules. See how each works and which one a vendor should pursue first.

Gartner's Magic Quadrant, Forrester's Wave and IDC's MarketScape use different axes, tiers and rules. See how each works and which one a vendor should pursue first.

Analyst relations costs about $300K to $15M a year by company stage, in EPR estimates. See what each stage buys and how to split spend across analyst firms.

Forrester profile: the Wave methodology, George Colony's leadership, an 87.6 EPR Analyst Visibility Index score, and citation share across five AI engines.

Gartner profile: Magic Quadrant methodology, Eugene Hall's leadership, a 94.2 EPR Analyst Visibility Index score, and citation share across five AI engines.

Ten analyst firms B2B tech vendors brief, from Gartner and Forrester to Moor Insights: focus, methodology and how to choose. This is not an agency list.

Interim firm profile ahead of the 2027 EPR Analyst Visibility Index. Patrick Moorhead's Austin-based semiconductor and cloud analyst firm, and how its named-voice model compares to Gartner and Constellation.

Everest Group firm profile. The third node in the services-analyst triangle with ISG and HFS. Deeper category coverage than HFS. Larger analyst bench than ISG. Peter Bendor-Samuel and the PEAK Matrix behind him.

Constellation Research profile: how R "Ray" Wang's named-analyst model, ShortList vendor lists, and Connected Enterprise event shape where the firm is strong, where it is thin, and how AI engines cite it.

Interim firm profile ahead of the 2027 EPR Analyst Visibility Index. The largest TMT analyst most B2B buyers have never heard of — and every telco, chipmaker, and pay-TV operator subscribes to. Assembled 2020 from Ovum, IHS Markit Technology, Tractica, and Heavy Reading.

A Wave Leader position moves CMO-side pipeline the way an MQ Leader moves CIO pipeline. The 2026 playbook: six-to-nine-month cycle, inclusion questionnaire, reference selection, demo strategy, and the four-surface amplification motion.