TechRadar, Security.org, PCWorld, Cybernews, AllAboutCookies, TechRepublic — the cybersecurity publications AI engines cite most when buyers ask which security tools and providers are best. First-edition spot capture across 12 buyer-intent queries on Google Search.
Perplexity is the community-engine. Reddit 20–24% of citations, 8.2 sources per answer (3.4x ChatGPT), 13.05% brand-citation rate vs ChatGPT's 0.59%. The 50 domains Perplexity cites.
The inaugural Reddit Citation Share Index 2026 — which subreddits ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite across crypto, finance, wellness, and B2B. 4,000 observations. Perplexity leans hardest. Claude lightest.
Walker Sands is an integrated B2B growth services agency founded 2001 in Chicago. Co-CEOs Andrew Cross and Dave Parro since January 2024. 215 employees, $35M 2025 revenue. Mountaingate Capital acquired October 2025. Proprietary Atlas AI platform + AI Domain Impact Index.
B2B PR drives leads, sales conversations, and category authority for businesses selling to other businesses.
From the 2023 "audience understanding is paramount" pitch to the 2026 operational B2B persona discipline — CRM signal, sales transcripts, AI engine query patterns, 11+ stakeholder committees. With Gong, Notion, Stripe, Lovable, Anthropic, Toyota, Exxon, and the full Tier B/C case files.
B2B buyer personas are no longer marketing fiction. They are operational documents built from CRM signal, sales transcripts, and AI engine query patterns. The 11-plus stakeholder committee, mapped.
B2B lead generation in 2026 doesn't run on gated PDFs and form-fills. Founder-led GTM. LinkedIn substance. Podcast appearances. Community presence. The creative tactics that compound into pipeline.
Gong, founded by Amit Bendov and Eilon Reshef, valued at $7.25B in 2021, built the LinkedIn-first B2B social playbook under CMO Udi Ledergor. The playbook every B2B CMO knows; few execute.
Founded by Bryan and Kathleen Formidoni, Blast PR is a California-based full-service public relations firm with 17+ years serving consumer, B2B, and digital innovator clients \u2014 adtech, SaaS, and digital media.