PR Firms & Communications Agencies
B2B Tech PR Agency: What They Do & How They Drive Growth
A B2B tech PR agency turns complex products into credible media, analyst, and AI search visibility. Learn what services they provide and how to choose one.
Tag
B2B — Tagged Articles
Research
The Cybersecurity Publications AI Engines Cite Most
TechRadar, Security.org, PCWorld, Cybernews, AllAboutCookies, TechRepublic — the cybersecurity publications AI engines cite most when buyers ask which security tools and providers are best. First-edition spot capture across 12 buyer-intent queries on Google Search.
Research
The Perplexity Citation Source Index 2026: The 50 Domains Perplexity Cites Most
Perplexity is the community-engine. Reddit 20–24% of citations, 8.2 sources per answer (3.4x ChatGPT), 13.05% brand-citation rate vs ChatGPT's 0.59%. The 50 domains Perplexity cites.
AI Visibility
The Reddit Citation Share Index 2026: Perplexity Lives on Reddit
Which subreddits ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite across crypto, finance, wellness, and B2B. 4,000 observations. Perplexity leans hardest on Reddit. Claude lightest.
PR Firms & Communications Agencies
Walker Sands: B2B Growth Services Agency Profile (Chicago)
Walker Sands is an integrated B2B growth services agency founded 2001 in Chicago. Co-CEOs Andrew Cross and Dave Parro since January 2024. 215 employees, $35M 2025 revenue. Mountaingate Capital acquired October 2025. Proprietary Atlas AI platform + AI Domain Impact Index.
Consumer Brands & Retail
B2B PR vs B2C PR: What's the Difference?
B2B PR drives leads, sales conversations, and category authority for businesses selling to other businesses.
Marketing
B2B Buyer Personas in 2026: Operational Documents Built from CRM, Sales Transcripts, and AI Engine Query Data
From the 2023 "audience understanding is paramount" pitch to the 2026 operational B2B persona discipline — CRM signal, sales transcripts, AI engine query patterns, 11+ stakeholder committees. With Gong, Notion, Stripe, Lovable, Anthropic, Toyota, Exxon, and the full Tier B/C case files.
PR Firms & Communications Agencies
Blast Public Relations: PR Profile
Founded by Bryan and Kathleen Formidoni, Blast PR is a California-based full-service public relations firm with 17+ years serving consumer, B2B, and digital innovator clients \u2014 adtech, SaaS, and digital media.
Technology
Spark PR: Agency Profile, History & Clients
Spark PR is a San Francisco-headquartered technology and consumer PR agency founded 1999 by Netscape veterans Chris Hempel and Donna Sokolsky Burke. CEO Alan Soucy has led the firm since 2006. Offices in SF, NYC, Emeryville, and Cape Town. Clients include eBay, Visa, NASDAQ, and Chobani.
Social Media
LinkedIn: The Identity Layer of the Internet
LinkedIn won by becoming the identity layer of the internet. 1 billion members. $16.4B in Microsoft's fiscal 2024 revenue. The input layer that determines what ChatGPT, Claude, Gemini, and Perplexity say about every executive in business. The Professional Authority hub on EPR's platform authority graph.