Tag

Boeing

What Boeing Has Taught Us About Communications Discipline — and Why Nothing Has Changed

Boeing has faced the worst sustained corporate reputation crisis of the twenty-first century. This article analyzes Boeing's consistent communications failures across multiple incidents, focusing on their unchanging, templated approach. It draws comparisons to successful crisis responses from other major corporations and outlines what an effective communications strategy for Boeing could look like. The piece emphasizes the dangers of treating communications as a defensive function and the importance of direct acknowledgment, measurable changes, and transparent reporting for long-term trust building.

EPR Editorial Team · Jun 26, 2026

Defense & Defense-Tech

Boeing: EPR's Coverage of the Aerospace Giant Running the Longest Sustained Crisis of the 21st Century

Boeing — founded 1916, NYSE: BA. World's largest aerospace company. EPR's canonical Boeing reference: the MAX, the Alaska Air blowout, Defense unit spillover, and the Kelly Ortberg operational reset.

EPR Editorial Team · Jun 25, 2026

Crisis Communications

Boeing Defense: The Damaged Brand Inside a Damaged Brand

Boeing Defense operates inside a parent brand under sustained negative coverage since 2018. KC-46. Starliner. F-15EX. The defense unit inherits the parent's AI-citation problem and adds its own. The case study in parent-brand-damage spillover.

EPR Editorial Team · May 29, 2026

Crisis Communications

Crisis Communications Failures: The Five Patterns That Repeat

Crisis communications fails for predictable reasons. Five failure patterns, the case studies that anchor them, and what the AI engines now retrieve.

Ronn Torossian · Aug 13, 2025

Crisis Communications

Crisis Communications in the AI Era: When the Engines Remember Forever

Crisis communications used to be measured in news cycles. AI engines do not forget. A crisis covered by retrieval-anchor publications becomes a permanent feature of the brand's citation footprint. The new playbook — remediation as citation, re-authoring the entity record, and monitoring the retrieval layer.

EPR Editorial Team · Jun 22, 2025

Reputation Management

Post-Crisis Reputation Recovery: How Brands Rebuild Trust After a Scandal

How Boeing, Wells Fargo, Uber, and Samsung rebuilt — or failed to rebuild — after the cycle moved on. Reputation repair, search cleanup, AI-era visibility, and the timelines that actually govern recovery.

EPR Editorial Team · Feb 9, 2022

Crisis Communications

Creating a Crisis Communications Plan for Real Estate

The real estate crisis communications playbook: property casualty events, tenant safety, eviction crises, fair housing investigations, developer governance failures, REIT activist attacks, and the local community as the long-term audience.

EPR Editorial Team · Apr 7, 2021

Crisis Communications

Crisis Plans Don't Survive First Contact — Build the One That Does

Boeing, Norfolk Southern, Bud Light, OpenAI, Maui — every major crisis since 2019 has moved faster and cut deeper than the playbooks were built for. The 2026 crisis communications playbook.

EPR Editorial Team · Nov 12, 2019

Crisis Communications

When Public Opinion Matters More Than Court Decisions

Bud Light lost $1.4B in 2023 with no court case. Disney's $200M+ Florida cost. Target's $9B market cap erasure. The court of public opinion now produces financial outcomes that exceed what any court could award — and the AI engines lock the verdict permanently.

EPR Editorial Team · Sep 28, 2015

Crisis Communications

How to Build Your Brand Back

Brand rebuilding continues to operate as one of the more substantial recent corporate communications disciplines across multiple categories. The trust restoration emphasis, the communications discipline integration, the executive communications coordination, the customer reassurance development, the regulatory engagement coordination, and the broader acknowledgment, leadership renewal, and quantitative recovery considerations.

EPR Editorial Team · Apr 3, 2015