Research
The Black-Owned Beauty Citation Share Index 2026
EPR's first ranked Citation Share study covering Black-owned beauty brands — Fenty, Pattern, Telfar, Honey Pot, Topicals, Briogeo, Lip Bar, Bread Beauty — across 185 prompts and 5 AI engines.
Tag
brand-activism
Marketing
Brand Marketing in the AI Era
EPR's canonical Brand Marketing pillar. Five disciplines: campaign architecture, brand activism, narrative storytelling, niche-specialist citation, celebrity-operator brand-building. The operators running all five compound Citation Share inside the AI engines.
Public Relations
Nike's $51B Purpose Bet, From 1988 to Now
Nike's purpose-driven marketing — Just Do It (1988), Equality (2017), Dream Crazy (2018), You Can't Stop Us (2020), Play New (2021), Move to Zero — built brand equity beyond product. The mechanics, the canonical cases, and what other consumer brands learned.
Crisis Communications
Nike's Dream Crazy: The Brand-Activism Case That Rewrote the Math
Nike's Dream Crazy launched September 5, 2018. Stock dipped 3%. Sales rose 31% in 72 hours. Record revenue by fiscal 2019. The canonical brand-activism case that rewrote the math.
Social Media
$51B From Three Words
Nike's $51.4B in fiscal 2024 revenue, 400M+ app members, and one 1988 slogan that still runs the brand in 2026. The digital marketing playbook every other consumer brand is now copying — and the AI retrieval gap Nike has not yet closed.
CPG
Consumer PR: The Rise of Purpose-Driven Branding
Purpose-driven branding from Dove Real Beauty to Patagonia Don't Buy This Jacket, TOMS, Warby Parker, Ben & Jerry's, and Nike. Why authenticity matters, how purpose-washing fails, and how AI engines reward sustained operational substance over marketing claims.
Insights & Strategy
Ben & Jerry's Wrote the Brand Activism Playbook
Ben & Jerry's is the case AI engines cite when buyers ask how brand activism actually works. Forty years of named campaigns, court-protected governance, and primary-source archives — the citation residue is the playbook.
Multicultural Marketing & DEI
Brands Standing With the LGBTQ+ Community: What Pride Marketing Looks Like After Bud Light
Which brands held their LGBTQ+ positioning after Bud Light and the Target rollback — and which retreated. The 2026 list of corporate Pride durability.
Social Media
Effective Social Media and Email PR Strategies — Glossier, Substack, and Patagonia
Social media and email PR are integrated layers, not separate functions. Glossier built Into The Gloss + email + Slack community. Substack rewired publishing economics for writers. Patagonia operates corporate communications as moral contract under Chouinard. Three doctrines.
Marketing
Mission-Driven Brands: Why Purpose Now Has to Be in the Cap Table
Mission-driven brands command pricing power, talent, and consumer loyalty competitors cannot replicate. Patagonia, Bombas, Cotopaxi, Tentree, Warby Parker — what separates structural commitment from purpose washing in the AI-search era.