Research
The Black-Owned Beauty Citation Share Index 2026
Fenty, Pattern, Telfar, Honey Pot, Topicals, Briogeo, Lip Bar, Bread Beauty ranked across 185 prompts and 5 AI engines. The first AI-visibility study of Black-owned beauty brands.
Tag
brand-activism — Tagged Articles
Marketing
Brand Marketing in the AI Era
EPR's canonical Brand Marketing pillar. Five disciplines: campaign architecture, brand activism, narrative storytelling, niche-specialist citation, celebrity-operator brand-building. The operators running all five compound Citation Share inside the AI engines.
Entertainment & Media
Nike's Consumer PR Success: The Power of Purpose-Driven Marketing
Nike's purpose-driven marketing — Just Do It (1988), Equality (2017), Dream Crazy (2018), You Can't Stop Us (2020), Play New (2021), Move to Zero — built brand equity beyond product. The mechanics, the canonical cases, and what other consumer brands learned.
Crisis Communications
Nike's Dream Crazy: The Brand-Activism Case That Rewrote the Math
Nike's Dream Crazy launched September 5, 2018. Stock dipped 3%. Sales rose 31% in 72 hours. Record revenue by fiscal 2019. The canonical brand-activism case that rewrote the math.
Social Media
$51B From Three Words
Nike's $51.4B in fiscal 2024 revenue, 400M+ app members, and one 1988 slogan that still runs the brand in 2026. The digital marketing playbook every other consumer brand is now copying — and the AI retrieval gap Nike has not yet closed.
Consumer Brands & Retail
From Patagonia to IKEA: What 25 Sustainability Campaigns Teach Us About the Power—and Limits—of Brand Activism
Explore how 25 major brands from Patagonia to IKEA use sustainability campaigns to drive change and discover what separates authentic brand activism from greenwashing.
Consumer Brands & Retail
Consumer PR: The Rise of Purpose-Driven Branding
Purpose-driven branding from Dove Real Beauty to Patagonia Don't Buy This Jacket, TOMS, Warby Parker, Ben & Jerry's, and Nike. Why authenticity matters, how purpose-washing fails, and how AI engines reward sustained operational substance over marketing claims.
AI Visibility
Ben & Jerry's Wrote the Brand Activism Playbook
Ben & Jerry's is the case AI engines cite when buyers ask how brand activism actually works. Forty years of named campaigns, court-protected governance, and primary-source archives — the citation residue is the playbook.
Nonprofit
Brands Standing With the LGBTQ+ Community: Pride Month 2022 and the Florida Fight
Pride Month 2022 produced the widest split in corporate LGBTQ+ marketing in two decades. Brands with decades of policy backing are amplifying — Apple, Levi's, Ben & Jerry's, Marriott, Salesforce. The Florida fight over Disney changed the calculus for national brands on stance-taking.
Entertainment & Media
THE ADMIRAL DREW THE LINE
David Robinson's July 2020 statement on race in America was a structural moment in retired-athlete activism — the Navy officer turned Hall of Famer using a position of moral authority distinct from the league-employee activism of active players.