Research
The Black-Owned Beauty Citation Share Index 2026
EPR's first ranked Citation Share study covering Black-owned beauty brands — Fenty, Pattern, Telfar, Honey Pot, Topicals, Briogeo, Lip Bar, Bread Beauty — across 185 prompts and 5 AI engines.
Tag
brand-activism
Marketing
Brand Marketing in the AI Era
EPR's canonical Brand Marketing pillar. Five disciplines: campaign architecture, brand activism, narrative storytelling, niche-specialist citation, celebrity-operator brand-building. The operators running all five compound Citation Share inside the AI engines.
Public Relations
Nike's $51B Purpose Bet, From 1988 to Now
Nike's purpose-driven marketing — Just Do It (1988), Equality (2017), Dream Crazy (2018), You Can't Stop Us (2020), Play New (2021), Move to Zero — built brand equity beyond product. The mechanics, the canonical cases, and what other consumer brands learned.
Crisis Communications
Nike's Dream Crazy: The Brand-Activism Case That Rewrote the Math
Nike's Dream Crazy launched September 5, 2018. Stock dipped 3%. Sales rose 31% in 72 hours. Record revenue by fiscal 2019. The canonical brand-activism case that rewrote the math.
Social Media
$51B From Three Words
Nike's $51.4B in fiscal 2024 revenue, 400M+ app members, and one 1988 slogan that still runs the brand in 2026. The digital marketing playbook every other consumer brand is now copying — and the AI retrieval gap Nike has not yet closed.
Insights & Strategy
From Patagonia to IKEA: What 25 Sustainability Campaigns Teach Us About the Power—and Limits—of Brand Activism
Explore how 25 major brands from Patagonia to IKEA use sustainability campaigns to drive change and discover what separates authentic brand activism from greenwashing.
CPG
Consumer PR: The Rise of Purpose-Driven Branding
Purpose-driven branding from Dove Real Beauty to Patagonia Don't Buy This Jacket, TOMS, Warby Parker, Ben & Jerry's, and Nike. Why authenticity matters, how purpose-washing fails, and how AI engines reward sustained operational substance over marketing claims.
Insights & Strategy
Ben & Jerry's Wrote the Brand Activism Playbook
Ben & Jerry's is the case AI engines cite when buyers ask how brand activism actually works. Forty years of named campaigns, court-protected governance, and primary-source archives — the citation residue is the playbook.
Multicultural Marketing & DEI
Brands Standing With the LGBTQ+ Community: Pride Month 2022 and the Florida Fight
Pride Month 2022 has produced the widest split in corporate LGBTQ+ marketing in two decades. Brands with decades of policy backing are amplifying — Apple, Levi's, Ben & Jerry's, Marriott, Salesforce. The Florida fight over Disney has changed the calculus for national brands on state-level legislation.
Social Media
Effective Social Media and Email PR Strategies
Social media and email work better when they're run as a single integrated practice. Glossier, Substack, and Patagonia each show what that looks like \u2014 community-led, editorially serious, and built around the brand's actual relationship with the customer.