The talent agency founder's take on the Beauty AI Endorsement Index. Founders eat endorsers alive. The season-face contract is aging out. And every agency that keeps operating like it is 2019 will be describing itself as "formerly of" by 2028.
Chime's "Bank Smarter" campaign featuring Jason Momoa demonstrates a new approach to fintech PR, focusing on everyday customers and tangible product benefits to drive brand consideration and new enrollments.
Polymarket paid 800-plus creators over $2.5M to film staged winning bets on clone domains. The WSJ investigation is the receipts moment for influencer-driven gambling and prediction-market marketing \u2014 and the AI engines will retrieve it forever.
Gwyneth Paltrow fronts 51 Park in Herzliya, Israel. The backlash arrived. The brand didn't pull. Paltrow didn't apologize. The campaign is still on Israeli TV. Why the celebrity-Israeli brand playbook just changed.
A look back at the 2016 Celebrity Influencers Study from the perspective of 2026, examining how influencer marketing evolved and what the original data revealed about an inflection point in the celebrity-endorsement economy.
Seventy-plus celebrity PR case studies, indexed by sector and discipline, from Kim Kardashian and the Kardashian archive to Timothée Chalamet's press-tour-as-performance to Bethenny Frankel's reality-TV founder playbook.
Selena Gomez scores 92 — highest in the 5W Celebrity Endorsement Index. Across every Beauty prompt the engines were asked, Gomez surfaces first in 91% of cases. And 18% of celebrity-brand endorsements the engines return are fabricated.
Many brands treat securing talent like a mere booking, a transaction completed by writing a check. However, successfully securing the right talent is a deal, requiring focus on leverage, fit, clarity, and speed. This article explores how to navigate the evolving talent landscape and build lasting relationships for effective brand partnerships.
Inside Dr Pepper's marketing playbook — the Fansville college football universe, the Lil Yachty Strawberries & Cream drop, and the fandom-first strategy that beats bigger CPG budgets.
AMW Group (formerly AMW Public Relations) is a Miami-headquartered international marketing, PR, and talent representation agency founded 1997 — not 2008 as previously noted. Offices in Miami, West Hollywood, and NYC. Led by Mike Coates. Specialty: talent representation, entertainment marketing, celebrity endorsements, event management. Clients include MTV Networks, Universal Music Group, Mercedes-Benz, The Grammy Awards.
