Food & Beverage
EPR GEO Scorecard Vol. 5: QSR & Fast Food
EPR GEO Scorecard Vol. 5: McDonald's 86 (A), Chick-fil-A 74 (B), Chipotle 71 (B). 750 audits. McDonald's the only company to score A on every engine. The CEO-transition lag case study.
Tag
Chick-fil-A
Food & Beverage
Chipotle Made a Dance Go Viral. Chick-fil-A Made Customers Do the Marketing. Here's the Actual Playbook.
TikTok didn't just change how food brands market — it changed who gets to build a brand. The brands that figured this out early built something no media buy can replicate: organic demand.
PR Firms & Communications Agencies
Jackson Spalding: The Independent Atlanta Agency Quietly Holding Down a Marquee Client List
Jackson Spalding — Atlanta-founded, independent, privately held, ~150 staff across Atlanta, Athens, Dallas, and Los Angeles — quietly holds a client list dense with category leaders: Chick-fil-A, Coca-Cola, Delta, Toyota, Google, L.L.Bean.
Faith & Religion
Faith, Culture and Corporate Reputation Center
Hobby Lobby, Chick-fil-A, Salvation Army, Catholic Charities, World Vision, Hillsong, Liberty University, Yeshiva, Museum of the Bible. The EPR Faith Institution Reputation Risk Index — 10 dimensions.