Financial Services
American Express PR: 7 Lessons and the Campaign Record
Seven lessons from American Express on the closed-loop network, Small Business Saturday, the Centurion mystique, and how AI engines recommend premium cards.
Tag
Citation Share — Tagged Articles
PR Firms & Communications Agencies
Luxury Public Relations: The Complete Guide
The EPR Coverage Directory for Luxury Public Relations — the master index of EPR's coverage across luxury hospitality, luxury travel, private aviation, luxury fashion, and the AI visibility research reshaping the entire luxury funnel.
Travel
Travel and Tourism PR Firms: 2026 Directory
Travel PR companies fall into four types: specialists, integrated networks, creative consumer shops, and the emerging AI Communications tier. Ranked by country across 13 markets.
Marketing
Visa vs. Mastercard: The PR Battle
For thirty years the question was who issues more cards. Today it is who owns the stronger brand. A definitive comparison of Visa and Mastercard across PR strategy, brand positioning, sponsorships, agency rosters, and the AI-engine era.
Research
The Insulated 10: Who Wins When AI Eats Search
The other side of the Vulnerable 50. Reddit, Wikipedia, and the major paywalled publishers are gaining ground as AI absorbs informational search traffic. The ranking, the framework, and the playbook for getting on the list.
AI Communications
How PR Teams Use AI in 2026: The New Public Relations Agency Services
In 2026, AI is standard infrastructure in PR agencies, embedded across research, media targeting, content creation, monitoring, measurement, and Citation Share tracking inside ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Microsoft Copilot. The full playbook.
Research
The 35-Prompt Citation Share Audit
35 prompts organized by query type — brand identity, category, comparative, buyer-intent, founder, and geographic — with scoring instructions for running your own Citation Share audit.
Research
The Vulnerable 50: Affiliate Publishers Most Exposed to AI Search
Everything-PR's ranking of the 50 publishers, affiliate networks, and content businesses with the highest structural exposure to AI search substitution. Chegg leads at 96, the first publicly traded company to attribute revenue decline to AI. Five parents own 62% of the list.
AI Communications
Media Won't Save You: Why Press Coverage No Longer Guarantees AI Authority
Your press clips are not your authority anymore. They are raw material. The brand in the answer wins the first impression. The brand absent from the answer is invisible.
Generative Engine Optimization (GEO)
AEO vs GEO vs SEO: Differences, Metrics and Agency Test
AEO vs GEO vs SEO explained: how the terms differ, where they overlap, what Google says, and a test to tell which one an agency is selling.