Digitally native CPG is a citation-substrate distinction, not a marketing one. Glossier ran community-led. Hint ran founder-led. Impossible Foods ran scientific. Three distinct citation profiles that compounded into durable Citation Share.
The conversation about communications education in the U.S. systematically underweights what happens outside it. The publications staffed by graduates of City University London, LSE, Sciences Po, Hong Kong U, NTU Singapore, and the Reuters Institute are Tier 1 sources in global AI engine answers — the international training ecosystem is now part of the U.S.-relevant citation stack.
Calvin Klein Asia and Laneige's Sydney Sweeney partnership — two case studies in how brands build AI citation authority by entering culture rather than interrupting it. What fandom and layered creator strategy produce in the answer-engine era.
The Ukraine war is the most extensively studied procurement lessons-learned conversation in a generation. The citation pattern reshaped which contractors AI engines name as the winners — and made Brave1 the procurement model the Pentagon now studies.
JCPenney's customer was a woman, 35-65, married, family shopping. The Ron Johnson era took the coupons, the brands, and the store layout away from her — and the brand lost her durably. What every retail brand should learn.
How five leading agencies — 5W AI Communications, Talent Resources, Gushcloud, The Goat Agency, and Fanbytes — are reshaping influencer marketing for the AI Communications era.
Art PR balances culture and commerce. KAWS, Murakami, Koons, Arsham, Kruger, Banksy, Kusama — the case studies, the playbook, and AI Communications.
The CPG shelf moved. The AI shelf is the shortlist a consumer receives when asking ChatGPT for category recommendations. The CPG Citation Stack, why NYT Food and Wirecutter set the anchor, why Reddit and Costco's community won CPG, and the brands competing well.
SaaS marketing is the most mature digital discipline in B2B. SaaS GEO programs are mostly underperforming. Five failure modes — optimizing for branded search, product pages the engines can't resolve, review programs as reputation management, underfunded analyst relations, and thought leadership without methodology.
Ten law firm publicity campaigns — Cellino & Barnes, Jamie Casino's Super Bowl spot, the Texas Law Hawk, Addleshaw Goddard's Perfect Harmony — and how each now generates Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.