Tag

Communications Strategy

Six Months Into the 2026 Edelman Trust Barometer

A mid-year review of the 2026 Edelman Trust Barometer highlights its significant implications for communications strategy, confirming some long-term trends and complicating others. The data shows continued higher trust in business over government and media, high employer trust, and volatile trust in CEOs. Divergent trust patterns by income tier and within-country variations are also noted. The report emphasizes trust as operating capital and the importance of internal alignment and careful CEO engagement.

EPR Editorial Team · Jun 1, 2026

Insights & Strategy

Inside Uber's Women Preferences: A Communications Case Study

Uber took Women Preferences nationwide on March 9, 2026 — a safety win, a reputational asset, and a legal target at once. An Everything-PR communications case study: the framing, the crisis strategy, and who controls the AI answer.

EPR Editorial Team · May 28, 2026

Cannabis

THC vs CBD: Two PR Disciplines

THC and CBD often appear in the same trade press and investor decks, but they operate under different regulatory frameworks, platform policies, distribution channels, and consumer expectations. Communications strategy that treats them interchangeably underperforms on both sides. The Schedule III April 2026 reclassification context, the THC vs CBD reality split, where the two categories diverge in distribution, and where they converge in discipline.

EPR Editorial Team · May 25, 2026

Crypto & Web3

Stablecoin Issues Communications After the GENIUS Act

The GENIUS Act moved stablecoins into a federal regulatory framework, changing communications from defensive to an open, competitive asset. This article explains how stablecoin issuers should adapt their communications strategy to highlight compliance, ensure continuous reserve transparency, communicate use cases, and separate policy from product voice.

EPR Editorial Team · May 18, 2026

Higher Education Communications

Garber, Diermeier, Eisgruber Top the University President Authority Index 2026

Garber at Harvard, Diermeier at Vanderbilt, Eisgruber at Princeton top the 2026 University President Authority Index. The presidency has become one of the most consequential earned-media-authority positions in American institutional life.

EPR Editorial Team · May 17, 2026

Insights & Strategy

DSP Consolidation: M&A Communications in a 6-Player Market

The demand-side platform market is consolidating rapidly. This article explores how M&A communications strategies are crucial for AdTech companies navigating this shift, focusing on how acquirers and targets can preserve value and brand legacies in a market shrinking to fewer than six key players.

EPR Editorial Team · May 13, 2026

Generative AI

AI in PR Is Overhyped — And Most Agencies Are Using It Wrong

AI in PR has quickly become one of the most overused and misunderstood concepts in modern communications. Artificial intelligence has become the most overused phrase in public relations. Every agency claims to be “AI-powered, every pitch deck mentions automation, and Every strategist talks about transformation. But behind the buzzwords, a more uncomfortable reality is emerging: […]

EPR Editorial Team · May 5, 2026

Public Relations

A Simple PR Strategy for Companies

Most companies do not need a complicated PR strategy. They need a clear one. The five questions a simple PR strategy answers, when strategy matters most, and what a simple strategy is not.

EPR Editorial Team · Sep 3, 2022

Insights & Strategy

Why Companies Work With PR Agencies: The Edelman Operating Reference

Edelman is the canonical case in why companies work with PR agencies at global scale. Founded 1952, the world's largest independent communications firm \u2014 6,000+ employees, 60+ offices, the Edelman Trust Barometer in its 26th year. The structural reasons companies retain agencies in 2026.

EPR Editorial Team · Aug 3, 2022

Crisis Communications

When You Actually Need a Crisis PR Firm: Six Moments and the 2026 Decision Framework

Most companies retain crisis communications counsel too late, at the wrong tier, and without the legal-coordination architecture that makes the engagement work. Six structural moments that actually require an outside firm — and five where they don't.

EPR Editorial Team · May 20, 2020