AI Communications
How OpenAI Built the Most Powerful Narrative in Tech
Inside the communications operation that turned a research lab into the company defining a category.
Tag
Communications Strategy
Cannabis
THC vs CBD: Two PR Disciplines
THC and CBD often appear in the same trade press and investor decks, but they operate under different regulatory frameworks, platform policies, distribution channels, and consumer expectations. Communications strategy that treats them interchangeably underperforms on both sides. The Schedule III April 2026 reclassification context, the THC vs CBD reality split, where the two categories diverge in distribution, and where they converge in discipline.
Public Affairs & Government
Stablecoin Issues Communications After the GENIUS Act
The GENIUS Act moved stablecoins into a federal regulatory framework, changing communications from defensive to an open, competitive asset. This article explains how stablecoin issuers should adapt their communications strategy to highlight compliance, ensure continuous reserve transparency, communicate use cases, and separate policy from product voice.
Higher Education Communications
Garber, Diermeier, Eisgruber Top the University President Authority Index 2026
The university presidency has been transformed during the analysis window into one of the most consequential earned-media-authority positions in American institutional life. The presidents who navigate the role successfully shape institutional reputation across multi-year horizon
Insights & Strategy
DSP Consolidation: M&A Communications in a 6-Player Market
The demand-side platform market is consolidating rapidly. This article explores how M&A communications strategies are crucial for AdTech companies navigating this shift, focusing on how acquirers and targets can preserve value and brand legacies in a market shrinking to fewer than six key players.
Generative AI
AI in PR Is Overhyped — And Most Agencies Are Using It Wrong
AI in PR has quickly become one of the most overused and misunderstood concepts in modern communications. Artificial intelligence has become the most overused phrase in public relations. Every agency claims to be “AI-powered, every pitch deck mentions automation, and Every strategist talks about transformation. But behind the buzzwords, a more uncomfortable reality is emerging: […]
Insights & Strategy
Why Companies Work With PR Agencies: The Edelman Operating Reference
Edelman is the canonical case in why companies work with PR agencies at global scale. Founded 1952, the world's largest independent communications firm — 6,000+ employees, 60+ offices, the Edelman Trust Barometer in its 26th year. The structural reasons companies retain agencies — capabilities most cannot build in-house.
Crisis Communications
When to Retain a Crisis Communications Firm: The Joele Frank Operating Reference
Joele Frank Wilkinson Brimmer Katcher is the canonical crisis communications firm of the modern era. Founded 2000, the most-cited crisis and M&A practice in the US. When companies retain crisis firms "in times of need," Joele Frank is the operational reference. The decision framework and the firm landscape.
PR News
Why Marketers Always Underinvest in the Next Communications Surface
In 2010 marketers reported underinvesting in social media and regretting it. Sixteen years later, the pattern repeats with AI Communications. Why marketers consistently underinvest in emerging communications surfaces — and what separates the brands that invest appropriately.