Crisis Communications
Uber Women Preferences: Case Study & Framing Playbook
Uber's Women Preferences rollout was a safety win, a legal target, and a messaging case study at once. The facts, and the framing playbook Uber used to launch it.
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Communications Strategy — Tagged Articles
Consumer Brands & Retail
THC vs CBD: Two PR Disciplines
THC and CBD sit under different rules, platform policies and buyer expectations. This piece explains where the two categories diverge in distribution and where their communications discipline stays the same.
Technology
Stablecoin Issues Communications After the GENIUS Act
The GENIUS Act moved stablecoins into a federal regulatory framework, changing communications from defensive to an open, competitive asset. This article explains how stablecoin issuers should adapt their communications strategy to highlight compliance, ensure continuous reserve transparency, communicate use cases, and separate policy from product voice.
Marketing
DSP Consolidation: M&A Communications in a 6-Player Market
The demand-side platform market is consolidating rapidly. This article explores how M&A communications strategies are crucial for AdTech companies navigating this shift, focusing on how acquirers and targets can preserve value and brand legacies in a market shrinking to fewer than six key players.
AI Communications
AI in PR Is Overhyped — And Most Agencies Are Using It Wrong
AI in PR has quickly become one of the most overused and misunderstood concepts in modern communications. Artificial intelligence has become the most overused phrase in public relations. Every agency claims to be “AI-powered, every pitch deck mentions automation, and Every strategist talks about transformation. But behind the buzzwords, a more uncomfortable reality is emerging: […]
PR Firms & Communications Agencies
Why Companies Work With PR Agencies: The Edelman Operating Reference
Edelman is the canonical case in why companies work with PR agencies at global scale. Founded 1952, the world's largest independent communications firm \u2014 6,000+ employees, 60+ offices, the Edelman Trust Barometer in its 26th year. The structural reasons companies retain agencies in 2026.
Crisis Communications
Branding and Public Relations: What They Do, Where They Differ
Branding builds identity. Public relations manages relationships. Same toolkit, different jobs — and confusing them wastes budget.
Crisis Communications
When You Actually Need a Crisis PR Firm: Six Moments and the 2026 Decision Framework
Most companies retain crisis communications counsel too late, at the wrong tier, and without the legal-coordination architecture that makes the engagement work. Six structural moments that actually require an outside firm — and five where they don't.