The Real Estate AI Citation Share Study — 25 brands, 62 prompts, 5 engines. Zillow locks the data layer. Compass leads on tech positioning. Individual named agents consistently outperform brokerages. And the regional expert answer layer is wide open in virtually every market.
Christie's International Real Estate ranks #6 in the EPR Luxury Real Estate Brand Authority Index Q1 2026 with a score of 65 — now inside the top tier, lifted by named-agent visibility, auction-house cross-pollination, and global-affiliate citation density.
Compass ranks #1 in the Compass, eXp, Anywhere: Brand Strategy in the New Commission Era index, framed as the brand-and-inventory play in U.S. brokerage.
Compass leads the inaugural EPR Luxury Real Estate Brand Authority Index Q1 2026 with a Brand Authority Score of 87. The analysis of Compass's tier-1 earned coverage, named-agent visibility, technology positioning, and the citation density that put the brokerage at #1.
Real estate has the lowest AI Overview trigger rate of any major U.S. industry at 0.14%, while 82% of agents use AI tools daily. What real estate public relations is in 2026, the six sub-specialties, who owns the answer layer, and Everything-PR's complete coverage index — AI visibility research, Citation Share studies, brokerage indexes, and the GEO frameworks built for property markets.
How Compass, Anywhere, Douglas Elliman, and the broader U.S. residential brokerage tier are competing for the top-producing agents who actually move the revenue.
Compass is the canonical case in venture-backed residential real estate brokerage marketing at modern scale. Founded 2012, public since April 2021. 30,000+ agents, $5B+ peak revenue. The technology platform investment, aggressive agent recruitment, premium-tier brand positioning. The operating reference for modern real estate marketing.
