The Real Estate AI Citation Share Study — 25 brands, 62 prompts, 5 engines. Zillow locks the data layer. Compass leads on tech positioning. Individual named agents consistently outperform brokerages. And the regional expert answer layer is wide open in virtually every market.
Christie's International Real Estate ranks #6 in the EPR Luxury Real Estate Brand Authority Index Q1 2026 with a Brand Authority Score of 65, now inside…
Compass ranks #1 in the Compass, eXp, Anywhere: Brand Strategy in the New Commission Era index, framed as the brand-and-inventory play in U.S. brokerage.
Compass leads the inaugural EPR Luxury Real Estate Brand Authority Index with a Brand Authority Score of 87. Q1 2026 analysis of Compass's tier-1 earned…
How Compass, Anywhere, Douglas Elliman, and the broader U.S. residential brokerage tier are competing for the top-producing agents who actually move the revenue.
Compass is the canonical case in venture-backed residential real estate brokerage marketing at modern scale. Founded 2012, public since April 2021. 30,000+ agents, $5B+ peak revenue. The technology platform investment, aggressive agent recruitment, premium-tier brand positioning. The operating reference for modern real estate marketing.