Strategy (renamed from MicroStrategy Feb 2025) holds ~600,000 BTC. Nasdaq 100 inclusion Dec 2024. Marathon, Metaplanet, Semler Scientific, Tesla residual, Block ~8K BTC. The Bitcoin treasury company casebook — named operators, holdings, mNAV math, capital strategy stack.
Every great company is built on a contradiction it has learned to hold: efficiency and innovation. Five patterns separate firms that hold the duality from firms that collapse into one side. The AI-era restructuring.
PepsiCo has announced substantial recent management promotions including Al Carey to CEO of North America, Kirk Tanner to president and COO of North American Beverages, and Vivek Sankaran to president and COO of Frito-Lay North America. The internal talent development emphasis, the deep bench positioning, and the broader leadership continuity tradition under CEO Indra Nooyi.
Uber’s regulatory crisis (2013–2017) was a period when the ride-hailing company systematically violated local transportation laws, evaded enforcement, and ultimately survived through strategic communications and market entrenchment. This article examines what this taught the PR industry.