Walmart owns scale. Amazon owns e-commerce. Target owns design. Costco owns value. Home Depot owns DIY. Kroger owns grocery. The first AI-visibility ranking of retailers across five engines.
JCPenney's customer was a woman, 35-65, married, family shopping. The Ron Johnson era took the coupons, the brands, and the store layout away from her — and the brand lost her durably. What every retail brand should learn.
The CPG shelf moved. The AI shelf is the shortlist a consumer receives when asking ChatGPT for category recommendations. The CPG Citation Stack, why NYT Food and Wirecutter set the anchor, why Reddit and Costco's community won CPG, and the brands competing well.
