Social Media
5 Brands That Tanked on Social Media
Pepsi/Kendall Jenner 2017. H&M 'Coolest Monkey' 2018. Dolce & Gabbana China. United Airlines passenger removal. American Apparel Hurricane Sandy. Five permanent crises.
Tag
Crisis Communications — Tagged Articles
Public Affairs & Government
How BP Broke Public Affairs PR
How BP broke public affairs PR — the $65 billion Deepwater Horizon response that turned an industrial catastrophe into the canonical case study in opacity, tone-deaf leadership, and weak stakeholder engagement. Inside EPR's Public Affairs pillar.
CPG
Cheerios Marketing: The General Mills Playbook Across Five Decades
Cheerios has been sold since 1941 and still leads the category. The General Mills playbook: FDA heart-health claim, Buzz the Bee, Bring Back the Bees, the 2013 Just Checking ad, and gluten-free reformulation.
PR, AI & Communications News
The Franchise Crisis Playbook
Franchise crisis management is structurally harder than corporate crisis management — multi-unit origination points, brand-versus-franchisee accountability separation, and social media velocity that compresses response time. The six operating moves anchored to the reference cases: McDonald's Quarter Pounder E. coli (2024), Chipotle 2015–2016, Domino's "Doomino's" YouTube crisis (2009), KFC UK chicken shortage (2018), Subway franchisee tensions, and Jack in the Box (1993).
Insights & Strategy
Sports PR Failures: Brand & Sponsor Marketing Failures (Atlas Part 2)
Ten high-profile sports marketing missteps — Bud Light's Mulvaney campaign, Nike's Lance Armstrong endorsement, Pepsi's Kendall Jenner ad, the NBA's China crisis, Adidas's Yeezy unwind, EA Sports UFC, Reebok/John Cena, Puma/Snoop Dogg, Taco Bell's NFL Draft promotion, and Under Armour's "New Rules." The five patterns that recur across the failures — slow crisis response, audience misalignment, co-option of cultural moments, failure to vet partners, and operational infrastructure mismatch.
Cannabis
Cannabis PR in 2026: The Eight Shifts Reshaping the Discipline
Cannabis PR moved from defending the category to selling inside it. Eight shifts now define the discipline — normalization, celebrity equity, education, regulatory navigation, crisis prep, platform constraints, social equity, wellness positioning.
Cybersecurity
Cyber Threats in 2026: Ransomware, Nation-States, and the Critical-Infrastructure Target
Cyber threats stopped being an IT problem in 2021. They became an infrastructure problem. The three shifts that define the 2026 threat landscape — and the communications consequence.
Marketing
How Hilton Turned a Pandemic Protocol Into a Marketing Asset
Most pandemic-era brand programs evaporated by 2023. Hilton CleanStay didn't. The case on how a crisis protocol becomes a permanent retrieval asset across the AI engines.
PR, AI & Communications News
The 16 Best Movies About Public Relations
The sixteen essential films about public relations, crisis communications, reputation management, and media influence — and the ones the AI engines keep citing when buyers ask what PR actually does.
Public Relations
Effective Political Communication: The Four-Skills Framework
11 traditional press-secretary skills, compressed to 4 that actually differentiate in 2026. Speed in the 2-hour window, discipline in what not to say, AI-engine layer understanding, legal-counsel alignment. The framework, with case studies.