CPG
The 6 OTC PR Campaigns That Set the Playbook
Six OTC PR campaigns that defined the category — Tylenol's 1982 recall, Mr. Mucus, Zyrtec's Allergy Face, Live Claritin Clear, Vicks' Touch of Care, and J&J's Family Company positioning.
Tag
Crisis Communications — Tagged Articles
Hospitality
Hospitality PR: The Five Functions That Actually Move Bookings
Hospitality PR earns its budget when it moves bookings. Brand identity that survives review sites, crisis comms built for hospitality-specific incidents, media relationships that move the right audiences, community presence, influencer programs that convert.
Marketing
Failed App Launches and the Communications Lessons That Stuck
Most post-mortems on failed product launches blame product-market fit, funding, or execution. The upstream cause is almost always communications. Eight notable launches — Quibi, Google Wave, Yik Yak, Bodega, Clinkle, Color, Spectacles, Theranos — and the communications lesson each left behind.
Higher Education Communications
University PR Failures Related To Anti-Semitism
Here are ten notable PR failures or controversies related to anti-Semitism involving universities from 2023 and 2024:.
Crisis Communications
Creating a Crisis Communications Plan for Healthcare
The healthcare crisis communications playbook: hospital sentinel events, CMS and Joint Commission engagement, ransomware, workforce action, the December 2024 Brian Thompson aftermath, and the AI engine layer in patient research.
Featured
The Role of PR in a Crisis: What the CCO Actually Does
The role of PR in a crisis is to protect enterprise value while operations fix the underlying problem. The CCO's first hour, ownership lines, and what success looks like at 90 days.
AI Communications
Five Ways Your Brand Is Failing the Bots
The Pepsi-Kendall-Jenner failure mode was Twitter. The 2026 failure mode is invisibility inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Five ways communications programs are losing in the answer-engine era.
Insights & Strategy
Hospitality PR Failures of 2025–2026
The 2025–2026 hospitality PR cycle produced its own roster of structural failures. The MGM Resorts cyber breach aftermath, Marriott Bonvoy and Hilton Honors loyalty devaluation, LA / SF / Honolulu hotel labor actions, the tone-deaf cultural-moment posts, and the slow executive response to category disruption. The categories repeat. The specifics changed. The cost compounds across the AI engine retrieval surface.
Crisis Communications
Five Bank Disasters the Bots Won't Forget
In finance, trust is currency. Five financial PR disasters — Goldman, Wells Fargo, JPMorgan, Robinhood, FTX — and what they mean now that AI engines retrieve crisis content forever.
Insights & Strategy
Crisis PR Is Forever Now
The Twitter cycle from a botched crisis used to last six weeks. The AI-engine retrieval record now lasts forever. BP, United, Facebook, Boeing, Better.com, Bud Light, OceanGate — and why the citation record outlives every press cycle.