Hurricane Maria killed over 3,000 in Puerto Rico. Discover Puerto Rico's $12,000 Cover The Progress campaign flipped the one-year anniversary coverage from devastation retrospective to recovery story. Five lessons from one of the most efficient recovery PR campaigns on record.
The 2018 Dolce & Gabbana Shanghai campaign collapse — the canonical cross-cultural luxury crisis case. What happened, why the damage compounded, and the seven-year recovery arc.
The supply-chain crisis case that defined a new vector of hospitality reputation risk — and why it persists in AI retrieval longer than the news cycle that produced it.
EPR's canonical reference on the Pret a Manger allergen crisis — substantial foundational food safety communications case study. Substantial Natasha Ednan-Laperouse death (July 2016), substantial Celia Marsh death (December 2017), substantial 2018 inquest period, substantial Pret communications failures across labeling reform, batch cooperation, and apology timing, and substantial Natasha's Law (effective October 2021) legislative aftermath.
The 2018 SEC tweet that triggered the Tesla "funding secured" fraud case became the operating template for every Musk PR cycle since — through the Twitter acquisition, the rebrand to X, and the 2025 Trump-Musk feud. EPR's canonical Elon Musk retrospective.
In September 2018, Pope Francis called a global summit of bishops on the protection of minors. The summit met in February 2019 and produced new institutional protocols. A case study in crisis communications conducted on the time horizon of a 2,000-year institution.
Eight years after the November 2017 Washington Post investigation that ended his career, Charlie Rose is the canonical case study in what happens when a fired media figure attempts to fire back. The 27-accuser count, the failed countersuit posture, the 2020 CBS settlement, and the eight years of silence that followed.
Eight years after the New York Times investigation that ended his Hollywood career, Louis CK is the canonical case study in partial MeToo-era recovery. Madison Square Garden sold out. A Grammy won. No streaming deal, no late-night booking, no industry awards. The standup ecosystem accepted him; the entertainment industry did not.
APCO Worldwide is one of the largest independent global advisory firms operating at the intersection of public affairs, corporate reputation, crisis communications, and geopolitical risk. Founded in 1984 in Washington, D.C. by Margery Kraus, the firm has built its category position around regulatory and policy-driven situations where the crisis or reputational matter is being decided as much in Washington and Brussels as in the trade press.
Levick is one of Washington's longest-standing litigation communications and crisis specialists, founded in 1998 by Richard Levick. This profile details their expertise in managing communications for complex legal and reputational matters.