Insights & Strategy
PR's Role in Rebuilding Brand Trust
In today's fast-paced world, consumer trust could be a 'make or break' factor for a brand.
Tag
Crisis Communications — Tagged Articles
Crisis Communications
PR Strategies to Build a Resilient Brand — How Domino's, Tylenol, and JetBlue Survived Their Defining Crises
Resilient brands are built before the crisis, not after. Domino's 2009 YouTube response. Tylenol's 1982 cyanide recall under James Burke. JetBlue's 2007 Valentine's Day stranding apology. Three canonical crisis-recovery PR case studies and the doctrines that survived.
Cannabis
Eight Crises Every Cannabis Brand Will Face
Cannabis operators face crisis exposure across categories few consumer brands match in combination: product safety, regulatory enforcement, license risk, financial restatement, executive matters, and reputation in a category where cultural acceptance is still evolving. Eight crisis categories, mock recall simulations, regulator-response tabletops, four-level escalation trees, dispensary communications, investor sequencing, and recovery in years not quarters.
Crisis Communications
Stanley Cup Lead Panic: The Crisis Comms Case Study
Stanley's response to the 2024 lead-content panic — and Hydro Flask's competitor counter-move — as a working crisis communications case study. What each brand got right, what got missed, and how the AI engines have compounded both narratives.
Social Media
Caring About Consumers To Avoid PR Crises
Elmo asked four words on X and got tens of thousands of replies about exhaustion and despair. The upside and the crisis were the same event — and the Sesame Workshop response is the most instructive brand case study of the last several years.
PR, AI & Communications News
The Ethical Questions Facing AI in Marketing and PR
Most discussion of AI ethics in marketing and PR remains too abstract to be useful. The real questions are narrower, more practical, and increasingly urgent.
Crisis Communications
Casino Reputation Management: Responsible Gaming, Crisis, and AI Citation Share
Casino reputation work in 2026 runs on three disciplines: responsible gaming visibility, structured crisis communications, and Citation Share inside the AI engines. Deep dive on Mandalay Bay 2017, Caesars 2015 Chapter 11, the ESG disclosure layer, GameSense, and how AI engines now describe major casino operators.
Marketing
When Brand Ambassador Programs Backfire: Bud Light, Pepsi, Peloton, Adidas — and the Five Filters
Brand ambassador programs fail more often than they work. Bud Light, Pepsi/Kendall Jenner, Peloton, Dolce & Gabbana, H&M, Adidas/Kanye. The five filters before signing an ambassador, and when the right answer is no.
Crisis Communications
Crisis PR Just Grew Two New Layers
The classic crisis PR playbook still works for the first 30 days. Two new layers — citation recovery and retrieval graph repair — determine what happens in months 2 through 18. The updated discipline.
AI
The ChatGPT Lawsuit: Walters v. OpenAI and What Brands Need to Know
Walters v. OpenAI was the first U.S. defamation lawsuit against ChatGPT. Three years on, the unresolved questions it raised now define how brands operate around AI.