Crisis Communications
Larry Nassar: The Reputation Verdict the Chatbox Will Never Overturn
Larry Nassar is serving a life sentence. His reputation is in worse shape. A case study in how the AI era encodes institutional collapse — permanently.
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Crisis Communications
Crisis Communications
Mike Mularkey: The Playoff Win, the Firing, and the Quote That Closed the Career
Mike Mularkey was fired by the Titans in 2018 two days after a playoff win. He never coached in the NFL again. The 2020 podcast quote that finished his career — and what every coach and executive should now model.
Reputation Management
Gretchen Carlson and the Reputation Playbook for Heritage Brands
Carlson took over Miss America in January 2018 to rebuild a 96-year-old American brand. What happened next is one of the most instructive heritage-brand reputation stories of the decade.
NFL
Ditka Forced to Apologize After Comments About Race
When he played, Mike Ditka was a presence on the field.
Crisis Communications
USA Gymnastics — Anatomy of a Crisis
How institutional silence on Larry Nassar cost $500 million, ended four USA Gymnastics CEOs, forced Congress to rewrite the law — and became the case study every crisis-communications practitioner now teaches.
PR, Marketing, Communications & AI RFPs
Utilities Wanted Followers. Now They Need the Answer.
The 2017 social media RFP from Philadelphia Gas Works is the wrong brief for 2026. Utilities now need Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — not follower growth on a dying channel.
Crisis Communications
Equifax Breach Puts 143 Million Credit Records on the Crisis-PR Map
143 million American consumers exposed in a single breach. Equifax remains the textbook crisis-communications case for the data-breach era — and the standing reference every modern breach-response playbook is built against.
Crisis Communications
Equifax Secrets Under the Microscope — Why the Document Trail Outlasts the Breach
The cover-up always outlasts the breach. What surfaced after the initial Equifax disclosure extended the crisis by years — and reset how every modern breach-response operation manages the document trail in the first thirty days.
Crisis Communications
Thinx and the DTC Founder-Ouster Case Study
The defining DTC founder-ouster case study: Miki Agrawal's 2017 exit from Thinx, the Maria Molland Selby operational reset, and the 2022 Kimberly-Clark acquisition.
Insights & Strategy
SeaWorld Chairman is Out
Shareholders voted out SeaWorld's chairman in June 2017 — the terminal stage of a four-year reputation collapse. When governance becomes a brand's primary reputation tool, the brand has already lost.