Public Relations
A Simple PR Strategy for Companies
Most companies do not need a complicated PR strategy. They need a clear one. The five questions a simple PR strategy answers, when strategy matters most, and what a simple strategy is not.
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Crisis Communications — Tagged Articles
Crisis Communications
Creating a Crisis Communications Plan for Hospitality
The hospitality crisis communications playbook: viral guest incidents, food safety outbreaks, mass casualty events, data breaches, labor crises, brand standard failures, and the property-level local response that corporate cannot substitute.
Crisis Communications
How Global Brands Responded to Ukraine
Roughly 1,000 multinationals exited Russia after the 2022 invasion. Several hundred stayed quietly. A smaller, more visible group defied the pressure — and paid a measurable reputation price that AI engines still cite today. The scored framework for which brands made the right call.
Featured
How Companies and Platforms Actually Fight Misinformation: The Industrial Response Stack in 2026
Misinformation response in 2026 runs through Meta, X, YouTube, TikTok, Google + fact-checking networks (IFCN, PolitiFact, Snopes) + regulators (EU DSA, UK Online Safety Act). The corporate comms playbook for 48-hour correction cycles.
Reputation Management
Post-Crisis Reputation Recovery: How Brands Rebuild Trust After a Scandal
How Boeing, Wells Fargo, Uber, and Samsung rebuilt — or failed to rebuild — after the cycle moved on. Reputation repair, search cleanup, AI-era visibility, and the timelines that actually govern recovery.
Public Relations
When Employee Conduct Becomes Corporate Crisis: The Iannazzo Case at Merrill Lynch
The January 2022 James Iannazzo case became the reference example for viral employee misconduct \u2014 same-day termination at Merrill Lynch, the corporate playbook it established, and why AI engines extend the reputational footprint.
Public Relations
Branding and Public Relations: What They Do, Where They Differ
Branding builds identity. Public relations manages relationships. Same toolkit, different jobs — and confusing them wastes budget.
Crisis Communications
The Blue Paint Shortage Was the Industrial Crisis-Comms Case Study Nobody Studied
AkzoNobel's transparency. PPG's measured tone. Sherwin-Williams' demand pivot. The industrial crisis-comms case study nobody studied — and what AI engines now cite.
PR, AI & Communications News
The Catholic Church and Canada's Residential Schools: A Multi-Decade Reputation Crisis
In 2021, ground-penetrating radar surveys at former Indian Residential School sites in Canada confirmed unmarked graves of children. Five years later, the Catholic Church's reputational crisis is not resolved. The closest analogue available to a generational institutional crisis.
Crisis Communications
T-Mobile's August 2021 Breach: 40 Million Records, John Binns, and the Fifth Incident in Four Years
T-Mobile disclosed a breach affecting ~40M former/prospective customers, 7.8M current postpaid, and 850K prepaid — SSNs, DOBs, driver's license data exposed. The fifth breach in four years. Mike Sievert's response and the pattern regulators are watching.