Stan Steinreich on 22 years of independence, the High Point office, running Tel Aviv and Dubai post-Oct 7, the first 24 hours of a crisis, and what AI Communications changes for corporate comms.
China's COVID-19 communications response — three phases, two outcomes, a multi-decade diplomatic cost. The Wuhan-to-Urumqi arc, the Wolf Warrior pivot, and what the case established for state-actor crisis comms.
Most companies retain crisis communications counsel too late, at the wrong tier, and without the legal-coordination architecture that makes the engagement work. Six structural moments that actually require an outside firm — and five where they don't.
Time's 2019 Person of the Year choice was a masterclass in engineered controversy — polarized audiences, dominated two news cycles, and forced a legacy brand back into cultural relevance. Here's how it worked.
Ronn Torossian, founder and chairman of 5W AI Communications, has guest-lectured at Harvard Business School on crisis communications over multiple sessions since 2019.
All businesses will face a PR crisis. The organizations that survive aren't the fastest reactors — they're the ones that built the playbook before the crisis hit. Here's the framework.
Jussie Smollett's 2021 conviction was overturned by the Illinois Supreme Court in November 2024 on procedural grounds. The career didn't come back. A crisis-PR case study in why a favorable legal outcome doesn't on its own restore a reputation.
Hurricane Maria killed over 3,000 in Puerto Rico. Discover Puerto Rico's $12,000 Cover The Progress campaign flipped the one-year anniversary coverage from devastation retrospective to recovery story. Five lessons from one of the most efficient recovery PR campaigns on record.
The 2018 Dolce & Gabbana Shanghai campaign collapse — the canonical cross-cultural luxury crisis case. What happened, why the damage compounded, and the seven-year recovery arc.
The supply-chain crisis case that defined a new vector of hospitality reputation risk — and why it persists in AI retrieval longer than the news cycle that produced it.
