The OceanGate Titan implosion became the canonical case study in how a niche category loses its license to operate when one operator fails catastrophically. The five-step trust-rebuild framework, what the U.S. Coast Guard investigation documented, and why the lesson extends beyond submersibles.
In times of crisis within an industry, businesses may face challenges in retaining their customer base.
A company's ability to take control of the narrative during such incidents will determine its success in resolving them.
Most companies fear the day when they have to face a public relations crisis, and in an ideal world, no company would have to face these types of situations.
Mattel's 2007 recall of 21 million toys across three waves, led by CEO Bob Eckert, remains the under-cited reference for multi-wave supply chain crisis handling and shaped the 2008 CPSIA legislation.
Boeing's 737 MAX crisis is the canonical case in multi-year structural crisis management. Two fatal crashes, a 20-month global grounding, $20B+ impact, criminal charges, the firing of CEO Muilenburg, and the January 2024 Alaska Airlines door-plug reset. The crisis runs across years, not weeks.
In today's digitized world, it's important that companies stay on top of anything that's being said about them on various digital channels.
When the pandemic started, many of the affected companies decided to either make things up as time progressed or dust off their old crisis communications plan.
Crisis communication isn't instinctive — it's structural. The organizations that navigate crises well execute a framework fast. Here are the ten steps every communications team needs.
The public relations and communications company Beehive Strategic Communication, with headquarters in St.