Tag

crisis management

ChatGPT Is Writing Your Reputation. You Didn't Get a Vote.

When someone asks an AI tool about your company, it returns a confident, composed answer — and that answer shapes a decision: a purchase, an investment, a hire. Most brands do not know how the answer is built, or what it currently says. Both gaps are now reputation risks. This article explains how AI tools decide what to say about your brand, the factors that influence their answers, and why an unwatched answer can pose a significant crisis risk for companies.

EPR Editorial Team · May 29, 2026

Legal & Litigation Communications

Uber's Women Drivers Feature and the Discrimination Lawsuit Risk

Uber rolled its Women Preferences feature nationwide despite an active discrimination class-action lawsuit. This article examines Uber's strategy in scaling a contested feature, the risks involved, and the implications for reputation and crisis management.

EPR Editorial Team · May 28, 2026

Crisis Communications

How to Write a Crisis Communication Plan: A 24-Hour Template

Most crisis plans are too slow. Here’s how to write a crisis communication plan that works in the first 24 hours, with a step-by-step template for activation, messaging, and control.

Eduard Moraru · May 28, 2026

Reputation Management

Reputation Management: $300 To $10M A Year

Explore the varied landscape of reputation management costs in 2026, ranging from hundreds of dollars a month to millions annually, and learn why the dominant pricing model is evolving.

EPR Editorial Team · May 26, 2026

Generative Engine Optimization (GEO)

Fame Lost. Sources Won

The inaugural 5W Reputation Index reveals how AI engines describe founders of AI labs. The study shows that reputation in AI-mediated discovery tracks source bases, not fame, offering crucial lessons for founders on shaping their narratives.

Ronn Torossian · May 25, 2026

Reputation Management

Status Labs: Executive Reputation Management in the Era of AI Search

Status Labs, founded in 2012, is a prominent online reputation management and digital marketing firm. Known for elevating positive content to manage search results, the company is now pivoting to address the impact of AI chatbots on executive reputation. The firm has a history that includes both significant success and notable controversies, making its current adaptation a key case study in the evolving reputation management industry.

EPR Editorial Team · May 24, 2026

Crisis Communications

The Personal-Life Viral Crisis Playbook: An Operational Guide for the AI Era

Explore the operational guide for managing personal-life viral crises in the AI era, focusing on executive conduct. This guide covers a five-phase framework, stakeholder coordination, and AI-specific response disciplines to help organizations effectively navigate incidents, highlighting the need for pre-established infrastructures and protocols.

EPR Editorial Team · May 22, 2026

Crisis Communications

Five Corporate Crises. Five Lessons. One Pattern.

This synthesis examines what five corporate crises from 2025-2026 collectively teach—the shared dynamics, the divergent patterns, the framework that operates across all five, and the lessons that have substantially restructured the discipline through 2026.

EPR Editorial Team · May 22, 2026

Crisis Communications

Crisis Watch: AI-Era Corporate Crisis Case Files

Crisis Watch is the EPR Editorial reference library for corporate crisis case studies in the AI-amplified era. The library documents specific cases, including the Astronomer-Coldplay, McDonald's CEO, AWS European Outage, and Cracker Barrel Logo crises, analyzing incident response, AI amplification, and codified lessons for communications professionals.

EPR Editorial Team · May 22, 2026

Crisis Communications

Crisis Response on X in the Post-2022 Era

X (formerly Twitter) underwent substantial changes following the 2022 ownership transition. This article examines what has changed for brand crisis response on the platform and what still works, offering an operational checklist and key takeaways for firms to update their strategies.

EPR Editorial Team · May 18, 2026