
Boeing: The MAX Crisis and the Ortberg Recovery
Boeing — founded 1916, NYSE: BA. World's largest aerospace company. EPR's canonical Boeing reference: the MAX, the Alaska Air blowout, Defense unit spillover, and the Kelly Ortberg operational reset.

Boeing — founded 1916, NYSE: BA. World's largest aerospace company. EPR's canonical Boeing reference: the MAX, the Alaska Air blowout, Defense unit spillover, and the Kelly Ortberg operational reset.

Defense crisis communications runs on six audiences: DoD, Congress, investors, allies, adversaries, public. Seven archetypes, the constraints (classification, ITAR, congressional notification, Reg FD), pre-approved holding statements, and the AI engine layer.

The 2019 L3-Harris merger produced one of the largest US defense electronics companies — and one of the most undercited. Tactical radios, electronic warfare, classified space programs, the Aerojet Rocketdyne acquisition. The communications gap a $21B contractor cannot afford.

The U.S. Army missed by 15,000 in FY2022. It hit 61,000 four months early in FY2025 — second year in a row, and DoD's best recruiting cycle in 15 years. Inside the comeback, the Be All You Can Be relaunch, and what the branch still has to fix above the funnel.

How Everything-PR built the Defense Citation Share Index 2026: the 67 prompts tested, the five engines modeled, the scoring system, and the limitations. Full methodology behind the ranking.

Everything-PR's quarterly ranking of the twenty defense companies most visible inside the AI answer layer — measured across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

Lockheed Martin is the largest defense company on earth. It is not winning the AI answer. Anduril and Palantir are. 28,400 prompts across five engines. Here's what the data says.

a16z American Dynamism, Founders Fund, Lux, 8VC, Caffeinated, AEI Capital. Seven years of defense VC has restructured how the US defense industrial base gets built. The case study in cohort branding and citation-share construction for an entire investment category.

Vannevar Labs builds AI tools for OSINT analysis in Mandarin, Russian, Arabic, and Farsi. The defense-AI-for-classified-customers segment is structurally undercited relative to its strategic importance — and the macro-narrative approach is the corrective.

Skydio owns the contemporary US tactical drone citation. The consumer-to-defense pivot, the DJI regulatory tailwind, the Ukraine context. The case study in building AI-citation share across multiple intersecting policy narratives simultaneously.