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entertainment PR

Star Wars Goes Free: SWTOR Free-to-Play and Lucasfilm's Franchise Discipline

BioWare and Lucasfilm announced this week that Star Wars: The Old Republic will transition to a free-to-play model later this year. What the SWTOR transition delivers, how it fits inside the broader Lucasfilm franchise communications operation, and what the broader entertainment IP category should be watching.

EPR Editorial Team · Aug 1, 2012

Entertainment & Media

Internet Movie Streaming: The Most Competitive Category in Modern Entertainment

Internet movie streaming has become the most-watched competitive battleground in modern entertainment. Netflix dominant. Amazon just entered with Prime Instant Video. Hulu Plus growing. Apple positioned to enter. The cable industry rolling out TV Everywhere. What the broader category should be watching.

EPR Editorial Team · Mar 7, 2011