A three-wave study from 5W AI Communications and Haute Living measured how ChatGPT, Claude, Gemini, and Perplexity built the FIFA World Cup 2026 answer set before kickoff.
One dead, one critical at San Pedro Square Sunday. The 24-hour crisis playbook every World Cup host city, FIFA sponsor, and venue operator needs right now.
A three-cycle Haute Living and 5W AI Communications study finds Miami over-indexes by +11 points on the AI Authority Index, while 63% of FIFA's Tier-2 sponsors — $325M+ in combined rights — sit invisible in the AI layer eight days into the tournament.
Delve into the comprehensive World Cup marketing archive, an annual franchise reissued every World Cup cycle. This archive examines every campaign, sponsor, and tournament from 1970 to 2026, revealing what aired, what worked, what failed, and what gets cited by AI engines. Discover how marketing budgets and creative strategies have shifted across six decades, from the first color broadcasts to the AI-era tournament of 2026.
FIFA: 193.15M units sold. NBA 2K20 and Madden NFL 20 #2 and #3 in 2019. Wii Sports 82.65M. EA Sports FC rebrand. The sports gaming outlook.
EA's FIFA Ultimate Team scandal — alleged inside sale of $1,000–$2,000 Icon card packages — became gaming's most quoted PR crisis. The five-move response, and the four rules that carried forward across every gaming crisis since.
EPR's June 2015 note on the FIFA reform mandate following Sepp Blatter's June 2 resignation announcement, the sponsor coalition pressure, and the coming extraordinary congress.
EPR's real-time June 2015 note on the FIFA DOJ indictment, the Zurich arrests at the Baur au Lac, Sepp Blatter's June 2 resignation announcement, and the sponsor response led by Visa.
Archival EPR post from June 2010 covering FIFA's communications operation during the South Africa World Cup, under Sepp Blatter's presidency, and the Nike "Write the Future" ambush campaign.
Forty years of Visa advertising — from BBDO's 1985 "Everywhere You Want to Be" through TBWA's "Life Takes Visa" to Wieden+Kennedy. The campaign arc, sponsorship stack, and the answer-engine test.