The vocabulary of AI Communications, defined. Fifteen terms — GEO, AEO, LLMO, Citation Share, Retrieval Anchor, Knowledge Graph, Entity SEO, and the rest of the working vocabulary every communications team now needs. Cluster 1 of The Communications Dictionary.
Big communications teams use AI for drafting, monitoring, and research. The teams pulling ahead built an operating model around it. The teams falling behind just bought the tools.
ChatGPT is the most widely used AI product ever built — and the default starting point for product research, reputation queries, and category comparisons. The full entity profile.
AI Communications is changing how consumer brands reach shoppers. AI engines like ChatGPT and Claude are now central to product discovery and comparison, moving beyond traditional marketing channels. Brands must adapt their strategies to ensure they are cited by AI for purchase consideration.
The question nobody at OpenAI, Anthropic, Google, or Perplexity has publicly answered — and the gambling industry is about to force the conversation. Why recommending a sportsbook is not analytically equivalent to recommending a restaurant.
A buyer asks ChatGPT, "Best [category] vendors," and your brand isn't in the answer. Or worse, it's named once, in a footnote, after three competitors you've outsold for a decade. There are typically four reasons. Most brands assume the wrong one.
Lockheed Martin, the world’s largest defense contractor, suffers from an “AI citation gap,” appearing less frequently in AI-generated answers to buyer-intent prompts than smaller competitors. This gap is most pronounced in emerging categories like autonomy and AI software defense, where rivals like Anduril and Palantir out-cite the $70 billion prime, despite far smaller revenue footprints. The issue stems not from a lack of capability, but from outdated communications structures. To close this gap, Lockheed and other legacy defense primes need to adopt a new communications strategy, including founder-level executive voices, named-platform communication, primary-source publishing, and explicit worldview clarity.
A five-step audit framework for measuring your brand's Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Two to four hours. The baseline measurement that drives everything that follows.
Healthcare communications are undergoing a rapid and profound transformation due to AI. This article explores how AI engines are becoming the primary intermediaries for information discovery in healthcare, impacting everything from patient discovery to crisis response. Learn about the seven dimensions of AI communications for healthcare and what leading organizations are doing to adapt.