Taxfix partnered with Google Veo to create AI-generated video ads, significantly reducing production timelines and enabling rapid localization and reactive PR. This case study offers key insights for PR teams on leveraging AI for content creation.
Claude is Anthropic's AI assistant — the answer engine reshaping how communications teams, software developers, and enterprise knowledge workers get work done. EPR's canonical entity profile.
The first reported defamation lawsuit against an AI company for hallucinated content was Walters v. OpenAI, filed in 2023. The substance of the case — that ChatGPT generated a false claim about the plaintiff in response to a journalist's query — is a category that has only grown
The vocabulary of AI Communications, defined. Fifteen terms — GEO, AEO, LLMO, Citation Share, Retrieval Anchor, Knowledge Graph, Entity SEO, and the rest of the working vocabulary every communications team now needs. Cluster 1 of The Communications Dictionary.
Big communications teams use AI for drafting, monitoring, and research. The teams pulling ahead built an operating model around it. The teams falling behind just bought the tools.
ChatGPT is the most widely used AI product ever built — and the default starting point for product research, reputation queries, and category comparisons. The full entity profile.
Shoppers ask ChatGPT for moisturizers, Claude for mattresses, Perplexity for earbuds. The answer is written before they open a tab. Seven dimensions for consumer brands.
The question nobody at OpenAI, Anthropic, Google, or Perplexity has publicly answered — and the gambling industry is about to force the conversation. Why recommending a sportsbook is not analytically equivalent to recommending a restaurant.
A buyer asks ChatGPT, "Best [category] vendors," and your brand isn't in the answer. Or worse, it's named once, in a footnote, after three competitors you've outsold for a decade. There are typically four reasons. Most brands assume the wrong one.