Social Media
AI Voice Cloning Law: What Japan's Ruling Means for Brands
The AI voice cloning law shifted: a Tokyo court says voices are protected. See what the Sept. 30 ruling means for brands, agencies and talent contracts.
Tag
Generative AI — Tagged Articles
AI Communications
Best AI PR Campaigns: 4 Launches and What Each Proved
Best AI PR campaigns: IBM Watson's 2011 Jeopardy! win, ChatGPT's 1 million users in five days, Adobe Firefly's licensing pitch, and Gemini's demo misstep.
Consumer Brands & Retail
The Holiday Shopping AI Recommendation Tracker
The new Holiday Shopping AI Recommendation Tracker measures which retailers and products AI assistants like ChatGPT and Gemini recommend for holiday gifts. This reveals a critical gap for brands in the fastest-growing, best-converting retail channel.
AI Visibility
What the Most-Cited Domains in AI Have in Common
Explore what the most-cited domains in AI have in common, moving beyond simple leaderboards. Discover key patterns like accessibility, clear information roles, extractable evidence, and the importance of original, corroborated content for AI systems like ChatGPT, Gemini, and Perplexity. Learn how to adapt your content strategy for generative AI experiences.
Marketing
Taxfix and Google Veo: The First Look at What AI-Generated Ads Mean for PR Teams
Taxfix partnered with Google Veo to create AI-generated video ads, significantly reducing production timelines and enabling rapid localization and reactive PR. This case study offers key insights for PR teams on leveraging AI for content creation.
AI Communications
Claude — Anthropic's AI Assistant and Answer Engine
Claude is Anthropic's AI assistant — the answer engine reshaping how communications teams, software developers, and enterprise knowledge workers get work done. EPR's canonical entity profile.
Crisis Communications
When AI Generates Your Crisis: A Playbook for Hallucinated Reputational Harm
The first reported defamation lawsuit against an AI company for hallucinated content was Walters v. OpenAI, filed in 2023. The substance of the case — that ChatGPT generated a false claim about the plaintiff in response to a journalist's query — is a category that has only grown
AI Communications
WHERE BIG PR ACTUALLY USES AI
Big communications teams use AI for drafting, monitoring, and research. The teams pulling ahead built an operating model around it. The teams falling behind just bought the tools.
AI Communications
ChatGPT: The Most-Used AI Product Ever
ChatGPT is the most widely used AI product ever built, and the default starting point for product research, reputation queries, and category comparisons. The full entity profile.
Technology
AI Communications for Consumer Brands
Shoppers ask ChatGPT for moisturizers, Claude for mattresses, Perplexity for earbuds. The answer is written before they open a tab. Seven dimensions for consumer brands.