AI Communications
The AI Communications Stack
Seven layers — Identity, Authority, Earned Media, GEO, Amplification, Measurement, Defense. Skip one and the engine skips you. Citation Share is the headline metric across all seven.
Tag
Generative AI — Tagged Articles
Healthcare
GEO for Healthcare
Healthcare GEO is the practice of building visibility for healthcare, pharmaceutical, biotech, device, payer, and hospital brands inside the answers generated by AI engines. This field guide defines the discipline, explains why it exists, and lays out how it works.
Technology
How Tech Brands Win in the GEO Era
Tech buyers ask ChatGPT and Perplexity before they open G2. Developer communities, documentation depth, GitHub presence, and structured release notes feed the citation. The discipline.
AI Communications
GEO for Consumer Brands: 90-Day Playbook for Beauty and CPG
A 90-day GEO playbook for consumer brands: audit entity data, earn credible third-party coverage, structure content. Includes beauty, wellness and CPG sources.
AI Communications
Geo Functions Are Necessary Today
The job description has changed. A communications leader at a Fortune 500 firm now has to answer a question that didn't exist three years ago: when a buyer asks ChatGPT about our category, do we show up — and what does it say about us?This is not a marginal concern. Reuters Insti…
AI Communications
How Beauty Brands Get Inside the AI Answer Box
Reddit supplies 16.2% of cited beauty content and Sephora reviews 10.4% in EPR's model. See the beauty AI source map and five moves for brands to follow.
AI Communications
What GEO Looks Like Across 12 Industries: The Practitioner's Vertical Field Guide
GEO is one discipline. In practice it is twelve disciplines. What wins GEO in cannabis does not win it in financial services. A practitioner reference for how the discipline shapes differently across financial services, healthcare, legal, beauty, technology, travel, real estate, retail, cannabis, alcohol, crisis, and higher ed.
Marketing
AI-Generated Ads: The Disclosure Crisis Coming in 2027
By the second quarter of 2027, advertisers in major jurisdictions will be required to disclose AI-generated content in their ad creative. The brands using AI tools today have no disclosure framework. The crisis is already on the calendar.
Marketing
Using AI Generated Images in PR
AI is playing a growing role in PR and marketing, with AI-generated images being one such area.
Technology
PR Strategies for Brand New Companies That Work
Founder visibility, one competitive wedge, sequenced early coverage, owned content and named customer proof: the five disciplines that build a credible PR function from zero.