AI Visibility
YouTube Is the New Search Result
YouTube is no longer just a video platform. It is a search layer, a trust layer, and increasingly an AI retrieval layer. PR teams that ignore it are missing where buyers make decisions.
Tag
GEO — Tagged Articles
AI Visibility
The Source LLMs Trust Most
PR doctrine treats Reddit as risk. Every major LLM treats Reddit as retrieval infrastructure. The gap is the cost.
AI Visibility
Perplexity: The AI Citation Engine PR Teams Refuse to Read
Perplexity shows you its sources. The retrieval map is public. Almost no PR team opens it. The most diagnostic AI engine on the internet — and the one PR teams refuse to read.
AI Visibility
The Chatbox Is the Homepage Now
A growing share of buyers begin product research inside ChatGPT, not Google. The reply is the destination. The brand is either inside it — or invisible.
AI Visibility
The Search Result That Isn't a Search Result
Google AI Overviews put a generated answer above the blue links. Brands cited inside it own the authority. Brands beneath it are paying for traffic that no longer comes.
AI Visibility
PR Forgot About Google Discover
PR spent 30 years winning the headline. 10 winning the search result. Then a single Google surface quietly became one of the largest editorial referrers on the internet. Almost no PR team has a strategy for it.
AI Visibility
Where Attention Lives Now
The 5 surfaces PR teams stopped tracking — Google Discover, Google AI Overviews, ChatGPT, Perplexity, Reddit — and the retrieval logic that ties them together.
AI Communications
AI Earned Media Tactics: The Specific Moves That Earn Engine Citations
Earned media isn't being replaced by AI visibility — it's being absorbed into it. Here are the six tactical moves that turn coverage into citation share, what stops working, and what still works more than before.
AI Communications
Retrieval Chunking Architecture: How AI Engines Cut Your Content Into Pieces
An AI engine doesn't retrieve your article — it retrieves a chunk. Here is how retrieval chunking works, the four formats engines pull cleanly, and the five writing rules that turn content into citation share.
Higher Education Communications
Syracuse Goes Deeper on AI Communications: Newhouse Launches Its Own AI Minor for Fall 2026
Newhouse is launching an 18-credit AI and Emerging Media minor for Fall 2026 — a year before Syracuse's iSchool opens its Integrative AI Bachelor's. Three schools, one direction. Inside the structural shift turning communications and AI into the same job.