PR News
Travel PR 2026: Citation Share Is the New Occupancy
Travel PR in 2026 — the four firm types, the named players in every major market, and how to choose. Citation Share is the new occupancy.
Tag
GEO
Press Releases
Why News Releases Fail in the Answer-Engine Era
The press release survived radio, cable, and the move to digital. It is not surviving the AI engines.
PR News
Wearables Rewrote Retail. Community Managers Read the Data.
Several weeks ago I wrote a review of some high dollar innovation over at The Epoch Times. That "Heads Up" was not only about heads up displays and wearable wonder, but Google X Labs and so forth. Fast forward to today, this old Beta tester is back in the sampling boots to check out WIMM Labs today. Read on for the preview to coming wearable technology.
Content Marketing
Website Branding in the Answer-Engine Era
Website branding in 2026: the 2012 value-proposition-and-voice playbook still holds, plus schema, entity reinforcement, FAQ blocks. The site is now a citation substrate for ChatGPT, Claude, Gemini.
Pets & Pet Industry
The 10 People Who Run The Pet Industry
The ten living communicators most responsible for shaping how the $147B pet economy talks about itself — Sumit Singh, Cesar Millan, Jackson Galaxy, Andy Roark, Henrik Werdelin, Ryan Bethencourt, Kitty Block, Matt Bershadker, Victoria Stilwell, Marty Becker.
AI Visibility
NASA Built the Most Followed Federal Brand
NASA may be the most successful public-sector communications program ever built. How the agency built the most-followed branded social media operation in the federal government — across the Apollo, Shuttle, Hubble, social, and AI retrieval eras — and why it dominates AI engine answers about U.S. space. Inside EPR's Federal Agency Communications cluster.
Content Marketing
Digital Copywriting in the AI Era: How GEO Changed the Brief
Digital copywriting in 2026: definitional leads, entity density, FAQ blocks, schema bundles. The 2012 SEO playbook is dead. Writing for citation inside ChatGPT, Claude, Gemini, Perplexity.
Insights & Strategy
The Retweet Died. The Amplification Economy Replaced It.
The retweet was the first amplification signal — public, single-click, measurable. Everything that replaced it is harder to count, more durable when it works, impossible to fake. The six amplification surfaces, why most corporate content goes nowhere, and the EPR Amplification Scorecard.
AI Communications
SXSW: From Social Serendipity to AI Discovery — Why Austin Still Picks the Next Communications Stack
From Highlight and Banjo in 2012 to AI engines in 2026 — SXSW is the most reliable annual signal on the next surface for communications.
AI Communications
The Communications Jobs Most at Risk From AI
The communications jobs most at risk from AI in 2026 — and the ones most insulated. Five role categories under substitution pressure, four that are growing, and what practitioners can do to position for the new environment.