Generative AI
10 GEO Tactics That Move Citation Share in 90 Days
Ten tactics that move Citation Share inside ninety days. Earned media placement, primary research, schema deployment, entity infrastructure. The shortlist for teams starting from zero.
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GEO — Tagged Articles
Research
Perplexity Blinked: How the First AI Search Engine to Sell Ads Pulled the Plug
Perplexity ran ads for fifteen months, then quit on trust. The case that ads inside an answer cost more than they earn — in the executives' own words.
Research
New 5W Research: Brands Cited Inside AI Engines Earn 35% More Organic Clicks and 91% More Paid Clicks Than Uncited Competitors
New 5W AI Communications research finds brands cited inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews earn 35% more organic clicks and 91% more paid clicks than uncited competitors on the same queries — a gap invisible in GA4.
AI Communications
The GEO Glossary: 22 Definitions for the Answer-Engine Era
The GEO Glossary defines the vocabulary of the answer-engine era — the architecture, mechanics, and disciplines underneath how AI systems now answer questions about brands, people, products, and ideas. Working definitions, refined through original reporting at Everything-PR.
Research
Cannabis: Where Trade Media Beats Consumer
In every other category in this series, the rule has held: consumer publications anchor consumer-prompt citations, trade publications anchor industry-prompt citations. Cannabis is the exception. The category's federal-illegal status, payment-processing constraints, advertising re
AI Communications
AI Communications vs GEO vs SEO
SEO ranks. GEO gets cited. AI Communications measures Citation Share. Three disciplines, three timelines, one hierarchy. Most retainers sold as one are delivered as another.
Digital PR & Communications
Prompt-Shaped Content: Writing Nonprofit Pages That LLMs Retrieve and Cite
Answer engines retrieve content built to match the shape of a question. Most nonprofit content is built for appeals and keywords.
AI Communications
AI Visibility Audits for Nonprofits: What to Measure and Why It Moves Donations
An AI visibility audit measures what the answer engines say about your nonprofit. It sits upstream of every fundraising number you track.
Higher Education Communications
Schema Markup for Nonprofits: The Entity Graph That Gets Your Charity Quoted
Schema markup tells the answer engines exactly what your nonprofit is. Most charity sites ship almost none of it.
CPG
The Brand Newsroom Standard: Building a Newsroom AI Engines Cite
Brand newsrooms were built for journalists. In 2026 their most important reader is an AI engine. Five requirements: facts over adjectives, specs and data, schema markup, entity consistency, reference voice.