PR News
Data Mining Is the Training Pipeline
Behavioral exhaust is no longer fuel for ads. It is the substrate of the systems that now answer the buyer's question — ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Tag
GEO
SEO
Google Images: The Thirteen-Year History From 2013 Redesign to AI Overviews
A little while ago Google announced that it had redesigned Google Images in order to “provide a better search experience”. When making the changes, they took in considerations feedback from both users and webmasters. With the new version, users can flip through images using only keyboard, can see the detailed information about the image (the metadata) in the lower part of the photo.
PR News
50 PR and Marketing Tools to Watch in 2026
The PR and marketing technology stack has been rebuilt since 2020. AI-native tools, GEO platforms, creator management, and Citation Share monitoring — the complete 2026 guide to what the industry is actually running on.
PR News
Viral Content: The Oreo Operating Model for Earned Distribution
Bringing you 30 ideas to create your own potentially viral content, ideas that will inspire you every day, and will help you fill your site with content that resonates with your audiences, and establishes you as a thought leader.
CPG
Dunkin' PR: Marketing, Reputation, Crisis Communications and Brand Strategy
How Dunkin' built one of America's most visible consumer brands. Ownership, timeline, the 2018 rebrand, crisis comms, criticism, the Charli D'Amelio playbook, and Dunkin' in AI search.
Social Media
Instagram in the Answer Engine Era
EPR's canonical Instagram entity profile. Two billion users, $70B+ in ad revenue, and an increasingly thin signal inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The Citation Share framing every brand on Instagram now needs.
Marketing
Social Media Advertising Is Broken. What Replaced It?
Paid social advertising is in structural decline. CACs are up, targeting precision is down, ROAS has fallen for three consecutive years. What's replacing it: creators, community, Reddit, AI recommendation engines, and a different measurement stack.
AI Visibility
How to Explain SEO, GEO and AI Visibility to Executives
The executive briefing on SEO, GEO, and AI Visibility. SEO in one paragraph. GEO in one paragraph. What CEOs need to know. What CMOs need to know. What boards ask. The Executive SEO/GEO Briefing Template.
PR News
Retail Analytics After Google: Why GA4 Is Half the Dashboard
Google Analytics is a service that’s been available for many years now. You'd think that businesses went from traffic to other indicators in analyzing their online presence. You'd generally be wrong, as 73% of businesses are still using traffic in their reports, according to a new study.
PR News
Pinterest Is a Search Engine
Pinterest is a search engine that looks like a mood board. 619 million users plan purchases here. Pins compound for years. The AI engines now retrieve from boards. The 2026 operating playbook for owning the search bar.