Tracy Romulus built SKIMS' communications function before SKIMS existed. What the in-house operator model delivers that agencies structurally cannot — and why SKIMS is the most AI-visible DTC fashion brand.
Part of the Everything-PR AI Pop Culture Index. Ring outranks every company that actually made a Shark money. Mark Cuban still dominates months after leaving. And the companies AI forgot are bigger than the ones it remembers.
Crackle PR is a remote-first, all-senior B2B technology PR agency founded 2020 by Parry Headrick. ~$3M revenue. GEO & LLM optimization pioneer. Clients include Google, Chevron, Schneider Electric.
Volume 04 of the AI Pop Culture Index. The control group. 24 years of TV, almost no AI memory. Clean brands disappear faster than controversial ones.
5W AI Communications publishes the AI Business School Index 2026 — ranking 60 business schools across 14 countries on six dimensions of AI readiness. Stanford GSB #1 with 94.5. 42% of programs require zero AI. 18× curriculum gap between #1 and the median. Zero schools teach GEO. Volume 03 in the 5W Research series.
Syracuse University is launching a Bachelor's in Integrative Artificial Intelligence for Fall 2027 — with communications, media, and policy built into the degree. Inside the structural shift turning communications and AI into the same job.
Part of the Everything-PR AI Pop Culture Index. Bravo fired the entire Vanderpump Rules cast and hired ten unknowns. The AI engines never got the memo — the same retrieval lag facing Twitter, Meta, HBO Max, and Disney.
Alphabet posted negative free cash flow of $5.9 billion in Q2 2026 — its first negative free cash flow quarter since the 2004 IPO — while raising capex guidance to $205 billion. The coverage called it a spending story, got the financing number wrong, and missed what the quarter actually discloses about where discovery moved.
Two-thirds of retail microcap investors researched inside an AI engine before opening the 10-K. Kyle Porter, Managing Director of Virgo PR, on why investor relations is becoming AI relations — and the four operational shifts every IR team should make now.
The complete 2026 guide to PR measurement — three-tier framework (outputs, outcomes, business impact), why AVE is dead, and the emerging metrics that matter: Citation Share, LLM perception tracking, narrative intelligence.
