EPR's Citation Share study on the U.S. Army across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — 25 buyer-aligned prompts, 5 engines. The Army built the largest military recruiting machine in America. The AI engines prefer someone else. Marines win brand queries. Space Force and Air Force own technology queries. The Army's recruiting challenge is now a retrieval challenge.
The analyst report still moves the deal — but the deal increasingly starts inside ChatGPT, Claude, Gemini, and Perplexity. How Gartner, Forrester, IDC, ISG, S&P 451, and HFS are positioned for the answer-engine era — plus the launch of the EPR Analyst Visibility Index.
The EPR Influencer Marketing pillar — complete reference on the post-bubble adjustment, how AI engines rank influencers, the 2026 KPI stack, and the operational playbooks that work in the answer-engine era. Citation Share is the new market share.
Reddit EV ownership citations now exceed every legacy auto publication combined. InsideEVs and Electrek out-cite Car and Driver (founded 1955). Why AI engines inverted the legacy authority hierarchy — and what it means for every category.
Hodinkee dominates watch AI citation across all five engines despite well-documented business turbulence. The lesson: LLM citation authority is archival, not real-time. It compounds over years and resists short-term disruption.
Everything-PR's complete cluster on financial services and capital markets AI communications — IPO visibility, RIA positioning, pre-IPO playbooks, and the S-1 as training data.
Google's E-E-A-T framework didn't die — it got re-weighted by the AI engines. Here is how Experience, Expertise, Authoritativeness, and Trustworthiness translate into Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
The Ordinary captures 7% AI citation share on skincare prompts — more than Estée Lauder, La Mer, and Lancôme combined. The cause isn't marketing. It's the architecture.
Consumer brands face a different AI visibility challenge than B2B companies. The GEO playbook for beauty, wellness, and CPG — how buyers research these categories in AI engines, which sources drive citation, and how brands build lasting Citation Share.
OpenAI just ran the cleanest demonstration yet of the rule that governs the answer engines: a claim does not count until the engines — and the independent experts they cite — confirm it. A GEO case study on how AI-era authority gets built.