Marketing News & Digital Marketing Strategy
The GEO Content Stack: What to Publish So AI Picks It Up
A four-layer framework for content that earns citations in ChatGPT, Perplexity, and Google's AI Overviews.
Tag
GEO
PR Insights & Public Relations Strategy
Schema Markup for AI: The PR Team's Cheat Sheet
You don't need to write the code. You need to know what to ask for.
Crisis PR & Crisis Communications
What Is Share of Model? The New Metric Replacing Share of Voice
Share of model is the percentage of relevant AI-generated responses in a given category that mention or cite a specific brand.
Digital PR
SEO vs. AEO: Answer Engine Optimization and Why It Matters
AEO is becoming a critical distinction as AI-powered search changes how users discover information and how brands gain visibility.
Research
The AI Platform Citation Source Index 2026
Every answer generated by ChatGPT, Claude, Perplexity, Google AI Overviews, and Gemini is assembled from a measurable set of sources. We ranked the fifty domains that compose the modern AI answer. The concentration is more extreme than Google PageRank ever produced, the volatilit