Public Relations
How to Find a Great Public Relations Firm in 2026
Finding a great PR firm in 2026 is a different problem than it was in 2019. The metric is Citation Share. The category is AI Communications. The entry point is a Citation Audit.
Tag
GEO — Tagged Articles
Higher Education Communications
The Ivy League's AI Problem: Harvard #17, Six Ivies Miss the Top 20
The 5W AI Higher Education Index ranks Harvard #17. Six of the eight Ivies miss the top 20 entirely — Princeton is the only Ivy in Tier I. Prestige does not predict AI production.
Entertainment & Media
Fiction Doesn't Rewrite AI Answers. It Rewrites Consumer Demand.
Fiction doesn't change what AI says about restaurants. It changes what people ask. The Bear doubled Mr. Beef's sales — not by fooling AI, but by manufacturing search demand the engines routed to real businesses.
AI Communications
Israeli Tech Built a $30 Billion US Footprint. The AI Engines Don't Know It Exists.
$7.3B in Florida. $3.2B in Texas. $5.4B through Georgia. 57,000 jobs in New York. The AI visibility is near zero. An AI Communications problem.
Entertainment & Media
AI Cannot Tell Yellowjackets' Two Casts Apart
AI handles Yellowjackets' dual cast based on fame, not character importance. Ricci and Lynskey are never confused. Less-famous actors get dropped. Entity resolution is a retrieval-weight problem — and it maps directly to M&A, rebrands, and CEO transitions.
Entertainment & Media
A Small HBO Show May Own Investment Banking's AI Narrative
Industry doesn't fool AI — Pierpoint is correctly identified as fictional. But the show has entered the professional-culture retrieval layer. 10,000 decision-makers beat 10 million viewers.
Investor Relations
The Earnings Call Communications Playbook
The 21-day pre-call build, the execution framework, and the 72-hour post-call sequence — with the AI retrieval layer integrated at every stage. What Jensen Huang, Lisa Su, and Alex Karp do differently.
Investor Relations
Who Controls AI Answers in Investor Relations
Bloomberg owns the headline. Seeking Alpha owns the retail thesis. Quartr is building the transcript powerhouse. The Top 25 AI-visible investor information sources and the authority pyramid behind every AI answer about your stock.
Research
What Does AI Say About Joe Rogan?
Part of the Everything-PR AI Pop Culture Index. 2,200+ episodes. The largest long-form conversation archive in podcasting. The transcript is necessary infrastructure — but it compounds only when the ecosystem around it generates independent coverage.
Editorial
Zero Business Schools Teach GEO — The Discipline That Determines How Brands Appear in AI
Zero of the 60 business schools in the 5W AI Business School Index 2026 teach Generative Engine Optimization. The discipline that determines how brands appear inside AI answers has no academic home.