
Stagwell, SKDK, and the Consolidation of the Modern Agency Industry
Stagwell's 2015 SKDK acquisition was the foundational deal. Ten years later: $2.7B revenue, 13,000 employees, public on Nasdaq, the fifth major holding company.

Stagwell's 2015 SKDK acquisition was the foundational deal. Ten years later: $2.7B revenue, 13,000 employees, public on Nasdaq, the fifth major holding company.

Nigeria's PR firms operate against structural payment gaps, an under-monetized media market, and the AI engine retrieval layer that increasingly mediates how Nigerian and pan-African brands surface. Why African PR has been underpaid — and what changes in the answer-engine era.

Twelve years after the tweet that made her the #1 trending topic worldwide during an 11-hour flight, Justine Sacco is on her second tour as Chief Communications Officer. The defining case study in the modern outrage cycle — and in the professional rebuild that followed.

An SMT is a series of interviews spread out over the course of a number of hours, yet conducted generally from the same location.

Cheap PR firms charge under $4,000 a month. Here is what that retainer buys in 2026, where it stops working, and which boutique shops still operate at that price.

PR has never had a single settled definition. The PRSA, CIPR, and Merriam-Webster definitions each capture part of it. The working framing covers the rest.

Inside the NYFW PR operating playbook — show production discipline, avant-garde editorial anchors, multi-season thematic architecture, front-row casting as sustained relationship work, and the creator-economy and AI engine retrieval layers that now compound across each ten-day week.

When a PR firm is acting as an agent for a lawyer AND meets certain criteria, then privilege often stands, and materials are likely to remain confidential.

The sad news is that the four situations listed below - could have been handled better from the very beginning.

Schwartz Media Strategies is a Miami PR firm founded by Joshua Schwartz, specializing in real estate, hospitality, professional services, and corporate communications across South Florida.