An analysis of who controls AI answers in the insurance sector, identifying the key sources, publishers, platforms, and regulators influencing AI retrieval and citation patterns. It highlights the dominance of consumer-finance publishers, the role of government sites, and the limited impact of carrier-owned content.
The inaugural P&C Insurance Citation Share Index 2026 measures which property-and-casualty insurers ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. State Farm owns scale. GEICO owns price. Progressive owns digital. Allstate owns claims. Liberty Mutual owns customized.
The inaugural Insurtech Citation Share Index 2026 — which digital-first insurance brands ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Lemonade holds 23.4%. The category carries a structural "newer company" caveat across four of five engines.
Cyber insurance underwriters now scrutinize a company's crisis communications readiness, including playbooks and media training. Documented comms readiness can lower premiums by 12-22%.
Insurance to speak human is no longer just an idea—it’s becoming a defining shift in how the industry communicates, builds trust, and delivers value. For decades, the insurance industry has hidden behind complexity. Dense policy language, faceless customer service, and a reliance on fear-based selling defined its communication strategy. It wasn’t just that insurance was […]
Learn how digital marketing makes small insurance carriers appear more reliable than they actually are and discover why trust-focused messaging matters more than flashy promises.
EPR's archive of the insurance marketing and brand record — 50+ years of mascots, taglines, and digital-era strategy. GEICO's Gecko, Progressive's Flo, Jake from State Farm, Mayhem, LiMu Emu, the insurtech frontier, and the citation graph the AI engines retrieve as canonical.
