Bari Weiss built The Free Press from a Substack newsletter into an independent publication with 1M+ subscribers, an editorial roster, and its own infrastructure. The reference case for journalist-to-publisher arcs in the creator economy.
An entire generation has entered the PR industry having never met a working journalist in person. This has led to a decline in effective media relations, with pitches, follow-ups, and exclusives often revealing a fundamental misunderstanding of journalistic practices. The article explores the structural problems contributing to this gap, how the industry's practices have suffered, and offers solutions for both agencies and clients to rebuild genuine journalist relationships.
AI-generated content in PR is now widespread. The disclosure question: what to tell journalists, when to tell them, and the reputational cost of getting it wrong.
The New York Times in 2026 — eleven million digital subscribers, Sulzberger family ownership since 1896, the bundled subscription strategy and product portfolio that anchor the most-studied newspaper digital transition in modern media.
TechCrunch covers 1% of pitches. Here's what gets through — what reporters actually want, how the inbox works, and the move most founders get wrong.
Deep profiles of Lanes 3, 4, 5, and 6 of the AI Communications 100: the policy architects, the journalists writing the training data, the researchers providing the skeptical counterpoint, and the editorial infrastructure operators.
The media list has been the operational backbone of media relations for decades. New factors related to AI surface visibility, newsletter publishing, and shifting outlet authority require updating how lists are built and maintained. This article explains how to build a better media list for the AI era.
Six trade press domains supply most of the answer. SEC.gov is climbing fast.
Institutional medicine owns the diagnosis. Reddit and Healthline own the experience. The AI-mediated healthcare conversation has a different center of gravity.
The independent newsletter has gone from media curiosity to standard publishing model in roughly a decade. Substack, Beehiiv, Ghost, and the long tail of newsletter platforms now host outlets that, individually, have audiences smaller than major publications but, in aggregate, ac