
AI-Generated Content Disclosure: The New Earned Media Trust Test
AI-generated content in PR is now widespread. The disclosure question: what to tell journalists, when to tell them, and the reputational cost of getting it wrong.

AI-generated content in PR is now widespread. The disclosure question: what to tell journalists, when to tell them, and the reputational cost of getting it wrong.

The New York Times in 2026 — eleven million digital subscribers, Sulzberger family ownership since 1896, the bundled subscription strategy and product portfolio that anchor the most-studied newspaper digital transition in modern media.

TechCrunch covers 1% of pitches. Here's what gets through — what reporters actually want, how the inbox works, and the move most founders get wrong.

Deep profiles of Lanes 3, 4, 5, and 6 of the AI Communications 100: the policy architects, the journalists writing the training data, the researchers providing the skeptical counterpoint, and the editorial infrastructure operators.

The media list has been the operational backbone of media relations for decades. New factors related to AI surface visibility, newsletter publishing, and shifting outlet authority require updating how lists are built and maintained. This article explains how to build a better media list for the AI era.

Six trade press domains supply most of the answer. SEC.gov is climbing fast.

Institutional medicine owns the diagnosis. Reddit and Healthline own the experience. The AI-mediated healthcare conversation has a different center of gravity.

The independent newsletter has gone from media curiosity to standard publishing model in roughly a decade. Substack, Beehiiv, Ghost, and the long tail of newsletter platforms now host outlets that, individually, have audiences smaller than major publications but, in aggregate, ac

Peter Madsen told three different versions of how Swedish journalist Kim Wall died on his submarine. Each contradicted by the next round of evidence. The textbook case in defendant's communications dismantling the defense.

The US National Press Club has recently awarded post-mortem the 2012 John Aubuchon Press Freedom Award, honoring three journalists who lost their lives while covering the conflict in Syria.