law firms — Tagged Articles

EPR GEO Scorecard Vol. 8: Law Firms

The Law Firms Citation Share Audit 2026

25 BigLaw firms ranked across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Kirkland leads. Wachtell wins with the smallest website in BigLaw. Above the Law overtakes Chambers as the retrieval anchor.

Law Firms Own the Answer on EU AI Rules. PR Is Missing.

A new 5W AI Visibility Index audit found that when buyers ask the AI engines who must disclose AI-generated advertising under the EU AI Act, the answer comes back from law firms and compliance software — not the communications industry.

Email Marketing for Law Firms — The 2026 Playbook

Definitive 2026 law firm email playbook — Wachtell, Cravath, Skadden, Kirkland, Latham, Sullivan & Cromwell, Davis Polk, A&O Shearman. Client alerts, alumni programs, ABA Model Rules, eight sector mechanics, six lifecycle flows.

Wachtell, Lipton, Rosen & Katz: The Elite Corporate Firm That Outearns Everyone

Wachtell, Lipton, Rosen & Katz — the elite NYC corporate firm with the highest profits per partner in BigLaw, the firm Marty Lipton built into the M&A board-advisory standard. ~280 lawyers, ~$1.4B revenue.

Skadden, Arps: The Firm That Invented Modern M&A

Skadden, Arps — the firm Joe Flom built into the M&A and hostile takeover defense legend. ~$3.5B revenue, ~1,700 lawyers, the modern M&A history standard. Executive Partner: Jeremy D. London. Entity reference.

Latham & Watkins: The Global Full-Service BigLaw Leader

Latham & Watkins — the world's second-largest law firm by revenue (~$6.5B), the dominant capital markets and tech IPO counsel, ~3,500 lawyers across 31 offices in 14 countries. Chair: Rich Trobman. Entity reference.

Kirkland & Ellis: The World's Largest Law Firm

Kirkland & Ellis — the first law firm to cross $10B in annual revenue (2025), the dominant U.S. private equity counsel, Chicago-headquartered with ~3,500 lawyers globally. Chairman: Jon Ballis. Entity reference.

How Law Firms Win the AI Answer

The work of winning Citation Share inside AI engines is a stack. Five layers. Each layer compounds the next. Almost no law firm has built all five. The build order.

Chambers Doesn't Move the Engine

For four decades, a Chambers Band 1 ranking moved deals. In 2026, it is one signal among thirty the AI engines weight. The buyer reads the AI answer — not the directory. Citation Share is the new ranking.