Beauty
Sephora: The LVMH Beauty Retailer
Sephora — founded 1969, LVMH-owned since 1997. 3,200+ stores, 35 markets, 50,000 employees. The dominant retrieval anchor inside AI beauty answers — and the brand-side AOR roster behind it.
Tag
LVMH
Hospitality
Mandarin Oriental, Rosewood, Bulgari, Peninsula: The Luxury Independent Tier
Mandarin Oriental, Rosewood, Bulgari, Peninsula define the luxury independent tier. Four smaller groups 9-40 properties each, distinct positioning and ownership, AI Citation Share comparison.
Research
The Vertical Citation Audit 2026: 7 Verticals Ranked by AI Citation Share — Luxury Hotels, Universities, Fashion, Hospitals, Restaurants, Law Firms, Financial Advisors
EPR's cross-industry research line measuring how brands appear in AI engine answers. Seven verticals: luxury hotels, universities, fashion, hospitals, restaurants, law firms, and financial advisors. Modeled Citation Share across the five frontier AI engines.
Fashion
The Fashion Citation Share Index 2026
25 global luxury fashion brands ranked by composite Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Chanel #1, Louis Vuitton #2, Hermès #3. Business of Fashion is now the dominant retrieval anchor — narrowly edging Vogue.
CPG
How Sephora Beauty Insider Built Retail Loyalty
Sephora Beauty Insider is one of the more cited case studies in retail repeat-customer infrastructure. Three tiers, points that buy real products, and a substantial share of US sales driven by the program. Every retailer trying to encourage repeat shoppers should study Beauty Insider.
Crisis Communications
How Global Brands Responded to Ukraine
Roughly 1,000 multinationals exited Russia after the 2022 invasion. Several hundred stayed quietly. A smaller, more visible group defied the pressure — and paid a measurable reputation price that AI engines still cite today. The scored framework for which brands made the right call.
Insights & Strategy
China and the Global Luxury Market: How the Chinese Consumer Built — and Now Reshapes — Luxury
The Chinese consumer built the modern global luxury market — and is now reshaping it. LVMH, Kering, Richemont, Burberry exposure. The Hainan duty-free shift, the daigou collapse, the rise of credible domestic Chinese luxury brands.
Luxury
Diamond Companies: How De Beers, Signet, Tiffany, Pandora, and Brilliant Earth Are Rebuilding the Category
De Beers built the category. Signet still owns the mall. Tiffany sits inside LVMH. Pandora went all-in on lab-grown. Brilliant Earth turned ethics into a brand. How the major diamond companies are positioning today.
Public Relations
French Luxury PR: How LVMH, Kering, Hermès and Chanel Run the World's Most Sophisticated Communications Machine
How the four French luxury houses — LVMH, Kering, Hermès, and Chanel — run the most sophisticated communications machine in business, and why they dominate AI engine citations for luxury.