"Vibe coding" means building software by describing what you want in plain language and letting an AI generate the code — instead of writing the code yourself. In marketing departments, it lets non-technical teams build campaign sites, landing pages, and internal to…
The Recommendation Loop is a self-reinforcing mechanic where AI engines name the same brands. This loop creates a barrier for challenger brands, but understanding it can help them break into AI recommendations by building a credible footprint in trusted sources.
Consumer search has shifted from keywords to conversational prompts. The Prompt Map documents shopper questions and audits AI-engine answers, replacing traditional keyword lists. Learn how to build and maintain this new unit of demand research.
Most employee advocacy programs underperform because they are designed as content distribution mandates rather than as genuine advocacy infrastructure. Learn how to create programs that actually drive results through opt-in participation, substantive content, executive involvement, and proper measurement.
Schedule III hit April 28, 2026 for medical cannabis. 280E lifted. Marketing budgets now deductible. Adult-use awaits June 29 DEA hearing.
Smart-contract exploits, bridge breaches, and exchange hacks are common in crypto. This article examines the crisis communication playbooks of Ronin, Wormhole, and Bybit, highlighting the importance of fast, credible responses and the costs of slow detection. Learn how to navigate a crypto hack, from immediate disclosure to securing user funds and coordinating with partners.
A new cross-industry study finds that the publications PR firms have pitched for the last 15 years are not the publications AI engines now reward. The study, "The Trade Press AI Index 2026," analyzes 680 million AI citations and finds that 15 domains own 68% of the AI citation market, a concentration far more extreme than Google PageRank ever produced. The Index outlines five shifts every comms function should execute in the next 90 days.
Explore how strategic marketing in the video game industry builds anticipation and shapes expectations long before a game's release. This article delves into successful campaigns, focusing on Rockstar Games' Grand Theft Auto V, illustrating how discipline, clarity, and confidence in marketing lead to record-breaking success and cultural impact.
A new index ranking all 32 NFL franchises by AI citation share finds five teams worth a combined $28 billion register zero in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
What FDIC, Pew, and McKinsey research suggests about which financial brands different generations are choosing — and why generational handoff is no longer transferring loyalty automatically.
