The Casualty List, Volume I. Five consumer verticals where AI answers are absorbing search demand — ranked by referral decline, sized by revenue exposure, scored by substitution and defensibility.
$1.8T category. MindBodyGreen sold 2023. Well+Good restructured. Huberman, Attia, Rogan replaced magazines. r/Supplements is the trust layer.
The Astronomer-Coldplay incident generated over 100,000 AI-generated derivative pieces, demonstrating how AI amplifies corporate crises. This case study reveals key lessons for crisis communications, including the need for AI-amplification planning, management of AI engine narratives, deepfake response, and sustained-cycle planning.
Every generation gets one technology that resets everything. Email reset how the world communicates. The personal computer reset how the world works. The cellphone reset where people live their lives. Artificial intelligence is the next one — and it is bigger than all three.
Filed under AI Communications & GEO. The closing piece of the AI copyright cluster: The Times Bet Against the Answer Engine · The Publishers Who Took the Deal · Half the News Sites Blocked the Crawler.
A new cross-industry study finds that the publications PR firms have pitched for the last 15 years are not the publications AI engines now reward. The study, "The Trade Press AI Index 2026," analyzes 680 million AI citations and finds that 15 domains own 68% of the AI citation market, a concentration far more extreme than Google PageRank ever produced. The Index outlines five shifts every comms function should execute in the next 90 days.
In today's fast-paced media environment, a company's reputation can be reshaped in an instant.
Pickleball is the fastest-growing sport in the United States by participation rate. Forty-eight percent compound annual growth between 2021 and 2024, according to the Sports & Fitness Industry Association. Thirty-six million players by late 2024. A professional tour (PPA). A leag
Ed Henry continues to substantially return to Fox News following broader suspension considerations across multiple categories. The substantial four-month suspension duration, the reduced-role return positioning, the substantial general assignment reporter role, the substantial chief White House correspondent reduction, and the broader 2016 presidential campaign context.
Ukraine has been at war since February 24, 2022. The press-freedom architecture has spent four years operating under wartime conditions — imperfect, sustained, and structurally distinct from every peer wartime environment.