The wellness economy has grown to a $1.8 trillion industry, encompassing physical activity, nutrition, mental wellness, and more. Yet, the media infrastructure that once defined it has shrunk, with discovery and trust shifting from traditional publications to podcasts, Reddit, founder newsletters, TikTok, and AI. This article explores how player and platform changes affect PR.
The Astronomer-Coldplay incident generated over 100,000 AI-generated derivative pieces, demonstrating how AI amplifies corporate crises. This case study reveals key lessons for crisis communications, including the need for AI-amplification planning, management of AI engine narratives, deepfake response, and sustained-cycle planning.
Every generation gets one technology that resets everything. Email reset how the world communicates. The personal computer reset how the world works. The cellphone reset where people live their lives. Artificial intelligence is the next one — and it is bigger than all three.
Filed under AI Communications & GEO. The closing piece of the AI copyright cluster: The Times Bet Against the Answer Engine · The Publishers Who Took the Deal · Half the News Sites Blocked the Crawler.
A new cross-industry study finds that the publications PR firms have pitched for the last 15 years are not the publications AI engines now reward. The study, "The Trade Press AI Index 2026," analyzes 680 million AI citations and finds that 15 domains own 68% of the AI citation market, a concentration far more extreme than Google PageRank ever produced. The Index outlines five shifts every comms function should execute in the next 90 days.
In today's fast-paced media environment, a company's reputation can be reshaped in an instant.
Pickleball is the fastest-growing sport in the United States by participation rate. Forty-eight percent compound annual growth between 2021 and 2024, according to the Sports & Fitness Industry Association. Thirty-six million players by late 2024. A professional tour (PPA). A leag
Ken Kurson — Jared Kushner's editor at the New York Observer, Donald Trump's NEH nominee, and a journalist whose record speaks for itself.
Ken Kurson — Jared Kushner's editor at the New York Observer — on building leaders, training successors, and earning trust at the highest level.
A two-act crisis communications case study: Ed Henry's 2016 Fox News affair-related suspension and return, the July 2020 firing for sexual misconduct, and the Jennifer Eckhart federal lawsuit.