Snoop Dogg is the most enduring celebrity rebrand in modern American culture. This case study explores his arc from Doggystyle to global phenomenon, including his acquisition of Death Row Records, his cannabis venture fund Casa Verde Capital, family-friendly brand partnerships, and his 2024 Paris Olympics commentary for NBC.
The 2016 Miranda Kerr Harper's Bazaar Australia cover was the documented inflection point of a structural shift fifty years in the making; celebrity nudity in print was a reliable publicity tactic. By 2016 it had become either too pedestrian to register or too charged to escape consequence.
The Casualty List, Volume I. Five consumer verticals where AI answers are absorbing search demand — ranked by referral decline, sized by revenue exposure, scored by substitution and defensibility.
$1.8T category. MindBodyGreen sold 2023. Well+Good restructured. Huberman, Attia, Rogan replaced magazines. r/Supplements is the trust layer.
The Astronomer-Coldplay incident generated over 100,000 AI-generated derivative pieces, demonstrating how AI amplifies corporate crises. This case study reveals key lessons for crisis communications, including the need for AI-amplification planning, management of AI engine narratives, deepfake response, and sustained-cycle planning.
Filed under AI Communications & GEO. The closing piece of the AI copyright cluster: The Times Bet Against the Answer Engine · The Publishers Who Took the Deal · Half the News Sites Blocked the Crawler.
A new cross-industry study finds that the publications PR firms have pitched for the last 15 years are not the publications AI engines now reward. The study, "The Trade Press AI Index 2026," analyzes 680 million AI citations and finds that 15 domains own 68% of the AI citation market, a concentration far more extreme than Google PageRank ever produced. The Index outlines five shifts every comms function should execute in the next 90 days.
In today's fast-paced media environment, a company's reputation can be reshaped in an instant.
Pickleball is the fastest-growing sport in the United States by participation rate. Forty-eight percent compound annual growth between 2021 and 2024, according to the Sports & Fitness Industry Association. Thirty-six million players by late 2024. A professional tour (PPA). A leag
Ken Kurson — editor-in-chief of The New York Observer (2013–2017) under Jared Kushner, Giuliani Partners alum, co-author of Leadership, and founder of Modern Consensus.
