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Comcast Soars 20% on NBCUniversal Spinoff News
Editorial

Comcast Soars 20% on NBCUniversal Spinoff News

Comcast announced a tax-free spinoff of NBCUniversal, sending its stock up 20%. The plan separates the core connectivity business from media assets. This move eliminates the "conglomerate discount" and creates two distinct companies. The article details assets, execution, and risks.

EPR Editorial Team ·
Who Controls AI Answers in Sports
Research

Who Controls AI Answers in Sports

ESPN owns the news. Wikipedia owns the record. Reddit owns the takes. The pilot framework for the EPR Sports Citation Index — measuring sports citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

EPR Editorial Team ·
How Reputation Gets Indexed by the Machines
Reputation Management

How Reputation Gets Indexed by the Machines

The article discusses how AI retrieval systems determine reputation, outlining the key "anchor surfaces" they use to synthesize information. It emphasizes the importance of adapting PR and marketing strategies to these new indexing methods, providing insights into what gets a subject favorably indexed and what doesn't. The text also highlights real-world examples of reputation shifts experienced by public figures and companies due to AI indexing.

EPR Editorial Team ·