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Who Controls AI Answers in Sports?
Research

Who Controls AI Answers in Sports?

ESPN owns the news. Wikipedia owns the record. Reddit owns the takes. The pilot framework for the EPR Sports Citation Index — measuring sports citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

EPR Editorial Team ·
How Reputation Gets Indexed by the Machines
Reputation Management

How Reputation Gets Indexed by the Machines

The article discusses how AI retrieval systems determine reputation, outlining the key "anchor surfaces" they use to synthesize information. It emphasizes the importance of adapting PR and marketing strategies to these new indexing methods, providing insights into what gets a subject favorably indexed and what doesn't. The text also highlights real-world examples of reputation shifts experienced by public figures and companies due to AI indexing.

EPR Editorial Team ·
Snoop Bought Death Row Back
PR, AI & Communications News

Snoop Bought Death Row Back

Snoop Dogg is the most enduring celebrity rebrand in modern American culture. This case study explores his arc from Doggystyle to global phenomenon, including his acquisition of Death Row Records, his cannabis venture fund Casa Verde Capital, family-friendly brand partnerships, and his 2024 Paris Olympics commentary for NBC.

EPR Editorial Team ·