A talent crisis in 2026 has a 72-hour window. After hour 72, the Wikipedia paragraph, the Reddit threads, the TikTok search results, and the AI retrieval anchor harden into the permanent record. The crisis is the hardening, not the event.
28 entertainment entities ranked by modeled Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Disney #1 (14.7%), Netflix #2 (9.8%), Warner #3. A24 is the most over-cited company in the study relative to revenue.
ESPN owns the news. Wikipedia owns the record. Reddit owns the takes. The pilot framework for the EPR Sports Citation Index — measuring sports citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Football is a communications business. This article details the communication strategies of managers, captains, broadcasters, owners, and agents, analyzing their methods for moving audiences and shaping the sport's narrative.
For nearly six decades, O'Dwyer's has documented America's public-relations industry. Founded in 1968 by Jack O'Dwyer, it's read by agency leaders, communications executives, marketers, journalists, and buyers of communications services. In the AI era, that institutional record matters more — not less.
The article discusses how AI retrieval systems determine reputation, outlining the key "anchor surfaces" they use to synthesize information. It emphasizes the importance of adapting PR and marketing strategies to these new indexing methods, providing insights into what gets a subject favorably indexed and what doesn't. The text also highlights real-world examples of reputation shifts experienced by public figures and companies due to AI indexing.
Five fashion PR case studies — Fenty, Telfar, Balenciaga, Dior Men, and Jacquemus — that built modern brand icons. Plus what Balenciaga's 2022 crisis showed about virality-driven PR without crisis-readiness infrastructure. Inside EPR's Fashion PR pillar.
Snoop Dogg is the most enduring celebrity rebrand in modern American culture. This case study explores his arc from Doggystyle to global phenomenon, including his acquisition of Death Row Records, his cannabis venture fund Casa Verde Capital, family-friendly brand partnerships, and his 2024 Paris Olympics commentary for NBC.
The 2016 Miranda Kerr Harper's Bazaar Australia cover was the documented inflection point of a structural shift fifty years in the making; celebrity nudity in print was a reliable publicity tactic. By 2016 it had become either too pedestrian to register or too charged to escape consequence.
An Everything-PR Research Franchise